By Meta Careers
In focus: April L., Head of Industry who leads the South Region for Facebook's Greater China Region (GCR) Gaming team.
When Facebook's platform first launched in Singapore, the community was buzzing with excitement.
April L. was curious about how Facebook was working to help bring the world closer together. When a former colleague reached out and invited her to follow his recent move to the Facebook team, it was an easy “yes.” She joined the team as an advertising operations manager, helping clients set up their advertising campaigns. After a few years as an individual contributor, April decided to pursue another career path option Facebook offers and work towards becoming a team manager. She became the leader of the GCR Gaming Client Solutions Management team before moving into her current role heading up the South Region for GCR Gaming.
Facebook's growing presence and capabilities
When April joined the Facebook team, fewer than 20 people worked at the Singapore office. Today, more than 1,000 people work there at what is now Facebook's Asia Pacific Region headquarters. The team includes members from nearly every continent, who each bring their own uniquely specialized knowledge, skills, and perspective.
April also witnessed growth in the capabilities Facebook offers to advertisers. “When we first started, we only offered the right side ad,” she shared. “It was such a small space that you couldn’t really do much with it. But we made sure ads were not too intrusive, and the platform served the user first.”
“We learned and tested different buying methods and products to meet our clients' objectives. We didn’t know what would work and what would not, and along the way, we scrapped a lot of products. Gradually, we focused more on mobile.”
As many people who use Facebook might know, Facebook has evolved to offer many multifaceted products and services. Facebook's strategy to help businesses who advertise on its platforms has changed, too. The company strives to not merely sell ads to clients but to offer clients comprehensive marketing solutions. This starts with a consultative approach to fully understand the client's needs.
Take gaming, for instance. Facebook helps clients to market games by first asking questions such as: What is the genre? Who is the target audience? What does this audience want? What are the ad campaign's expected results? Facebook then examines target audience data to determine who would be most likely to purchase the game and provides the client with a full media plan, including recommendations on how much to spend, which types of ads to use, and what results to expect.
The Facebook GCR Gaming team
The Facebook Global Gaming team’s mission is to build the world’s community of people who discover, play, watch, and share games. Within the global industry, the Greater China Region represents one of the most robust gaming ecosystems. And the momentum of Chinese gaming companies in the worldwide market is only accelerating. This team plays a pivotal role in helping this Region's game developers and publishers realize their global ambition.
The Facebook GCR Gaming team
“The team is truly a big happy family of high performers, even if this sounds like a cliché,” said April. “We may have our differences, like most families. But we are always working towards a common goal. There’s a lot of collaboration. And even though we are separated by three regions, still we work very closely together and have fun every day through our work!”
April also explained that the team has been fortunate with finding the right people to join them and help them achieve their mission. “Life is so meaningful when you are contributing to society and enjoying the process. We are like a magnet attracting the right candidates to join us.”
Though it's clear April enjoys her work and her team, she also leads her team through some challenging situations. How does she approach a situation where something has gone awry? “When things go wrong, you have to pinpoint the real problem,” she recommended. “I try to understand the situation, to listen to every viewpoint to see what’s happening. We should always view situations from different perspectives. People might feel like a project is going a right direction, but maybe they have a wrong viewpoint—or a different viewpoint. I will usually just listen to every party involved to understand what’s going on first.”
“If I may be biased,” April shared,” I would say that my team is the the best team at Facebook,” she exclaimed. “They have lots of ideas, have fire in their bellies, and are hungry for more always!”
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