Ellen, VP of Global Developer Support and Operations
Overview of CO at Facebook
I have been at Facebook for 9 years and have seen this company grow in some amazing ways. I currently run our Online Operations org which is made up of Community Operations, Business Platform Operations and Media and Digital Rights Operations.
The mission of Operations is to help people. We do this by understanding the cultural, social, and business expectations from Facebook's diverse set of constituents so we can shape products to meet these needs. Specifically in Community Operations, our mission is to create a safe, inclusive community by minimizing bad experiences and when people have bad experiences solving them well and in a timely manner. This is at the heart of all that we do. We try to instill the understanding that there is a person on the other end of every reported piece of content and we have to take care in how we deal with that. Our teams include experts in areas such as risk mitigation and detection across child safety, hate speech and terrorism, quality monitoring, training, vendor management and many, many other specialized functions.
As a company we continue to make bigger investments in this space and are committed to growing our teams focused on safety and security, which includes content review. Mark has talked about how we need to broaden our view of responsibility and the need to focus on raising our quality bar, so, as an organization we are growing. We are growing to meet the needs of and better serve our community.
What does it mean to be a leader in CO at Facebook
We care both about our 2B plus community and our internal community. We believe when people play to their strengths, focus on what they are passionate about and excel at, they are able to tap into their full potential and deliver the greatest impact.
We strive to have our organization represent the diverse community that we serve. We value diversity from all aspects, cognitive, educational, social, work/life experience, and so many more. In order to best serve our community we need to reflect the community.
I am honored, daily, to be in the role that I am in. I have an amazing team, we have a caring team, a great community that we have the pleasure to serve and we get to do really important work. Those stories don't always get to get be told but we are driven by the work of helping people.
Gaurav, Market Manager
I started in CO when someone from Facebook reached out to me while I was in another role at a tech company. I've held many diverse roles from sales to product management and have a degree in engineering and an MBA. I joined the Community Operations team in Hydrabad working as a Market Specialist in 2014. I moved into a manager role and when given the opportunity, as a family, we moved to Dublin. Coming to Dublin was like starting all over again, new location, new office, building new networks and xfn teams that you now get to work with face to face which has been exciting and challenging.
Share with us a little about your role within Community Operations
I'm responsible for managing a high performing team, my team look at processes, insights, analysis, improving tools and systems and finding gaps or inefficiencies in our systems. Our team bring a regional outlook to help us understand the cultural landscape of that country and help shape the tools and policies. In the background, we are crunching numbers and data so we can ensure we are delivering the type of performance we should be. We are shipping new products constantly, market teams are the first to dogfood those products before they are launched and they provide feedback to engineering and product teams before the product goes live in country. When it comes to been a leader at Facebook my goal is to find my team members strengths, align them to the best of their skills and help them find a growth path within the function they are aligned with. People are always looking for growth and development, my role as a manager is to help them find that next level of complexity and every six months redefine what that complexity/role looks like, as a manager you always need to think what more could be done to make it more challenging for your team member.
What do you like most about Facebook?
There are two instances where the support that I have received at Facebook has meant a lot to me. 1.5 years ago when my wife and I had our boy, I had to shift my schedule and priorities to be at home to support my wife and child during the initial few months. Facebook allowed for that flexibility; thanks to my supportive peers and manager and generous paternity leave benefit, I was able to steer through those initial exhilarating but exhausting days.
The second instance of tremendous support was when a year back we were relocating to Dublin as a part of the business move. The relocation support and benefits ensured that the move happened painlessly. Our peeps@ makes sure to take good care of us while we are bringing the world closer together.
Abigail, Director of Global Safety & Process
I run our Safety and Process Operations teams within Community Operations and have been with Facebook for 5.5 years. We strive to create a safe atmosphere for the Facebook and Instagram communities through outstanding support, education, and care for the people around the world who use our platforms. What's really unique about our team is we bring expertise in each of the abuse areas covered in our Community Standards like commercial spam, violence and hate speech, and in surfaces like Pages and Groups. We seek to understand how abuse is happening in the world and manifesting on Facebook so we can prevent it from happening in the future. Where possible we also look to provide support in the real-world by partnering with law enforcement and policy organizations.
Tell us about your background and what you did prior to joining Facebook. How did the skills you gained through these experiences help you in your current role?
I had a winding path into Tech and to Facebook. There are a lot of different backgrounds and experiences represented in Operations and that is intentional. Community Operations represent a global community of people and we seek out diverse perspectives to help ensure we are the voice for that entire community. I've been lucky to be a part of a few different teams during my time so far.
My first job after college was in Consulting and I loved the team-based structure, the fast-pace and the diversity of projects. Ultimately I wanted to be more of an do-er vs an advisor and over the next few years worked, interned and consulted for a couple media and tech companies and startups in business and operator roles on the East Coast of the US. I remember my parents asking me how I would be able to tell a cohesive story about the different industries I'd worked in but I've always looked for interesting roles, hard problems and new things to learn and had faith it would all work out.
What has your path been at Facebook?
After getting my MBA a mentor of mine who had joined Facebook pointed me to a role on the Partnerships team. I'd always loved the product and Facebook mission but the clincher was the people I met during my interviews and the manager I'd be working with. In this role, I found a lot of what I'd loved about consulting in the interesting problems, opportunity to learn and the fast-paced nature but with the ability to be an 'operator' and lead an project from start to finish. One of the most interesting and hard challenges we have at Facebook is how to scale to serve our community of 2B plus people and so I sought out a role in Community Operations where I would get to work towards that each and every day. I began managing our Product Operations teams who incorporate the voice of our global community into product development at scale. After coming back from maternity leave I was ready for a new challenge. The Safety and Abuse process teams really called to me because of the critical role the team plays towards Facebook's vision, the momentum and growth in the space and the chance to directly help our community when they see things they don't think should be on Facebook.
What type of people are you looking to hire?
We look for people from a range of backgrounds. We have some people who are deep experts in the field of Safety and Trust, others from within and outside of tech who bring expertise in different functions like project management, investigations, data and automation. At the core, we look for people who are innately curious, who bring strategic thinking, new ideas and a drive to execute alongside our partner teams.
There are very few companies that work on these problems at the scale we do and our teams and people are critical in unlocking those opportunities. Knowing that we hire people from diverse backgrounds and experiences we provide robust team onboarding programs and ongoing skill development efforts to teach folks what they need to know and to continue to invest in their growth and development.
What keeps you at Facebook?
Facebook is really a special place and it is really the people and leaders that inspire me every day. In each of my roles I've had the chance to work with leaders I really admire, who love developing people and teams, and I want to keep learning from them. This isn't unique to my experience. Facebook cares deeply about manager and leadership development and I feel it every day. The people I work with and learn from, combined with the opportunity we have as a company and in Operations keeps me motivated and driven every day.
Elisa, Market Manager
Talk us through your career path leading to Facebook?
My career started in Barcelona working for a startup, after graduating from my masters in Finland I moved to Dublin where I joined an Irish startup after which I worked for a high profile company for over five years. Facebook then approached me regarding a role in the Community Operations team and I just loved the role of Market Manager and switching jobs was the best career decision I have ever made.
What has your career journey been like at Facebook?
The common denominator of my time at Facebook is learning. When I first joined, I attended numerous trainings organized by the learning and development team and leadership courses. One of my favourite initiatives has been the Mentoring Program for leaders where I learned from one of the amazing women leaders in the organization. Facebook takes its employees career very seriously and invests in it, for example, I have worked with the best external leadership coaches in Ireland. At Facebook, you get to work with a diverse set of people, all very smart, on new and challenging projects. You can learn a lot from the people around you, who may have different strengths or different perspectives.
Within CO we are growing at a very fast pace which brings opportunities for everyone (the size our our teams keeps growing, we keep creating new teams to keep up with the demand while our operations get more sophisticated).
The thing I like the most is the fact that every day is different working in CO. We have real word impact and help our communities across the globe every single day which gives me a lot of pride. I get to work with some of the most talented people I have ever known while scaling a 2B plus community which makes us constantly rethink, reengineer, improve our processes and challenge the status-quo.
What question do you regularly hear in interviews for manager roles for CO?
The question I get asked the most by candidates applying to manager’s roles is: How big is the team I’m going to manage? (they worry that the team will be smaller in size). The role of Market Manager is extremely complex since we are accountable for our direct team’s results but also the results of all the OS/CTR partners that support your market/language across the globe in different sites. I always remind our candidates that we are running the biggest operation (2B plus people) that has ever been.
Facebook is known for it's culture, what's special about the Facebook Dublin office?
When I joined Facebook almost 4 years ago there were a couple of hundred people in the Dublin office now we are at thousands. There are 93 different nationalities working together in the same building (most of them are part of CO), this brings a great diversity of thought. In the last year new groups have been created within Facebook Dublin which have shared their culture with us (Black@fb, Latin@fb 2 of them led by people in CO).
Facebook Dublin has been great at scaling the culture while we grow fast: we have a monthly get together where we learn about the different teams, the social aspect is really important (Fun Runs, GameDay, Social initiatives with kids from nearby neighborhoods, etc). Think local and scale global sums up Fb Dublin :)
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