Product Marketing Manager, Wearables International
London, UK • Full Time
Meta
AR/VR
Facebook Reality Labs
Product Management
Sales & Marketing
Product Marketing Management
Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on bringing our wearables portfolio to people all around the world.
This person will be responsible for driving successful market entry and accelerating growth across international markets for our growing portfolio of wearables. They will serve as the central lead for global expansion initiatives—owning go-to-market strategy, execution, and performance in partnership with regional and cross-functional stakeholders. To be successful, you will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Product Marketing Manager, Wearables International Responsibilities
- Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
- Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative
- Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve sales and engagement / retention
- Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs
- Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets
Minimum Qualifications
- 8+ years experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
- Combination of strategic product marketing experiences and hands-on tactical execution
- Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Experience delivering product launch results with internal and external partners including product, sales, marketing, comms, partnerships, legal and policy
Preferred Qualifications
- Product Marketing experience in launching consumer hardware, software products and electronics in international markets
- Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
- Experience with both early-stage products and established products
- BA/BS degree in marketing, business, product development, or related field
- MBA degree
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .