Integrated Marketing Manager, EMEA
London, UK • Full Time
Meta
Business Development & Partnerships
Marketing
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
Reality Labs is looking for an experienced Marketing Manager to proactively identify challenges and opportunities for the business in the region, design appropriate insights fuelled marketing strategies and develop impactful plans and executions, which drive to meaningful outcomes.
The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. Passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work. They’re able to work cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.
Integrated Marketing Manager, EMEA Responsibilities
- Build the foundation of complex, insights-based audience strategies that help define the consumer marketing strategy for EMEA, delivering against both global brand objectives, and local business priorities.
- EMEA Marketing Initiatives: Design and manage with cross functional partners innovative solutions to scale business critical programmes (launches, campaigns, partnerships, experiential, etc.).
- Proactively develop insights, and apply to the business to identify gaps and opportunities with clear, actionable takeaways and recommendations.
- A key contributor to developing full funnel marketing campaigns to ensure relevance and impact in EMEA, in order to cut through and deliver against agreed campaign goals.
- Partnering with Insights and Decision Science, implement and manage the EMEA Learning Agendas to demonstrate the impact and return of marketing investment.
- A measurement first mindset
- partnering with Decision Science to build measurement plans ensuring work-streams deliver quantifiable outcomes.
- Cultivate collaborative relationships with key internal and agency partners to synthesize thinking, crystallize insights, align on strategy, integrate creative cross-functionally, measure the impact and scale learnings.
- Effective and inspiring partner to creative agencies in developing stand-out marketing communications
Minimum Qualifications
- 7+ years of experience marketing for consumer-facing brand(s) in UK and Europe.
- Experience developing regional or EMEA marketing strategy and integrated consumer campaigns at well established brands.
- Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence.
- Experience in identifying and leveraging insights and analytics.
- Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
- Proven ability to thrive in an entrepreneurial, fast-moving and ever-changing environment.
- Outstanding creative sense, plus excellent written and verbal communication skills
Preferred Qualifications
- Fluent in Italian or Spanish
- MBA and or Bachelor’s degree
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .