Experiential Marketing Lead, Global Experiences
Menlo Park, CA • New York, NY • San Francisco, CA • Full Time+ 2 more•Full Time
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Meta
Sales & Marketing
Business Marketing
Marketing
We're seeking a seasoned experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail events. As an Experiential Marketing Manager on the Global Experiences team, you will lead a strategy and execution supporting Meta's priorities and product launches with an understanding of established and emerging technologies, focused around our AI, Wearables and mixed reality Reality Labs portfolios. This creative thinker will deliver experiences that break through the noise and showcase our brand, innovative products and their capacity to connect people in meaningful ways. You will come to the table with established expertise in driving relevant experiences, partnerships, and has a background working with technology, rooted in strategy and exemplified leadership skills.
Experiential Marketing Lead, Global Experiences Responsibilities
- Own and develop experiential marketing strategies for global events and activations centered around our Reality Labs portfolio, while delivering against key performance indicators with measurable results
- Lead and drive highly nuanced cross-functional projects, events and experiences
- Partner closely with production agencies, creative agencies and industry to bring strategic concepts to life
- Drive 360-degree experiential marketing strategies aligning to Meta's product goals
- Work with Decision Science team to define and report measurement metrics
- Manage marketing and experiential budget in close collaboration with finance and planning partners
- Lead long-range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
- Position includes frequent travel
Minimum Qualifications
- 10+ years of marketing experience, with a focus on experiential marketing and events
- Demonstrated experience producing successful large-scale events and experiential activations
- Experience developing and producing innovative hybrid, multi-channel experiences
- Proven experience aligning and driving cross-functional teams against goals and objectives
- Direct experience managing business-to-consumer or business-to-business experiential programs
- Executive leadership presence and experience interfacing with all levels across communications and presentations
- Problem solving skills, strategic-thinker and demonstrated leadership skills
Preferred Qualifications
- Experience in tech hardware, marketing technology, retail or media industry
- Network of agency, partner, and vendor relationships
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .