Industry Manager, eCommerce, GCR
Hong Kong • Full Time
Meta
Sales & Marketing
Client Solutions
Sales
Meta is seeking an experienced sales and marketing leader with demonstrated success managing established and emerging business categories. The Industry Manager will lead the Meta monetization strategy for the eCommerce and Retails business for China Cross Border Businesses. The role will need creative thinking with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build impactful eCommerce and Retail relevant narratives that go beyond individual client needs and build the industry’s belief in Meta’s products and solutions. They will build and manage a strategically focused/consultative sales team, selling Meta’s advertising solutions to advertisers. This position reports to the Director of E-commerce & Retail, GBG Greater China.
Industry Manager, eCommerce, GCR Responsibilities
- Own and be accountable for quarterly and annual revenue goals, pipeline management and growth goals across a diversified book of the largest ecommerce/retail clients
- Build an understanding of the relevant industry and Meta's role across these industries. In addition to building partnerships through existing C-Suite relationships to build impact
- Solve the biggest business and marketing problems for clients across the full brand life cycle by owning vertical & horizontal work streams that will deliver narratives and solutions at scale and in depth
- Work collaboratively with peer teams across Meta to support development of complex partnerships beyond media
- Work cross-functionally with Business Messaging Teams, Partnerships Teams, Business Operations, Business Marketing, Creative, Measurement, and Product Marketing to optimize our client efforts
- Act as player/coach to build, train and maintain a high performing team of Client Partners and Client Solution Managers
- Build short- and mid-term skills while developing long-term careers for the team. Create magic at the intersection of best practices for client interaction, sales, and service at Meta, including seamlessly working with advertisers and agencies
- Feed into the longer term product and GTM vision to solve for ecommerce and traditional businesses who invest on Meta
- Leverage internal Meta capabilities in a consistent, collaborative and coherent manner to land impact with client
Minimum Qualifications
- 10+ years of experience with sales or marketing with 5+ years of experience with digital media/marketing and 3+ years of experience with management
- Experience building full funnel advertising campaigns and demonstrated experience using advertising data to craft media strategy
- Knowledge of advertising technology and data/performance measurement practices of clients
- Experience driving revenue growth by building on emerging and established opportunities and establishing CXO level partnerships across clients and agencies
- Storyteller with experience translating client jobs to be done into holistic solutions relevant and meaningful to clients
- Experience translating insights, product information, and data into client value
- Knowledge of the media landscape, business model, industry trends, reseller channels
- Demonstrated success in dealing with ambiguity, while successfully managing teams and problem-solving leadership with limited oversight
Preferred Qualifications
- Ability to effectively communicate (read and write) in both Mandarin and English
- Ideal candidates will have in-depth marketing expertise, management experience in a sales environment as well as extensive experience selling cross-network and multi-platform marketing solutions
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
APPLY NOW
Find your role
Explore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you.
View jobs
Careers
Follow us
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
Notice Regarding Automated Employment Decision Tools in New York City
Learn more about this here
@2025 Meta