Director of SMB Marketing
Menlo Park, CA • New York, NY • San Francisco, CA • Full Time+ 2 more•Full Time
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Meta
Sales & Marketing
Marketing
We are seeking a seasoned and strategic leader to join our team as the Director of SMB Marketing. This leadership role will oversee multiple teams focused on driving growth and engagement for small and medium businesses (SMBs) through innovative marketing strategies. The ideal candidate will have a background in marketing leadership, with expertise in marketing strategy, product marketing, performance marketing, content strategy, and team management.
Director of SMB Marketing Responsibilities
- Lead and manage high-performing team across product marketing, audience strategy, performance marketing, and content strategy.
- Develop and execute comprehensive SMB marketing strategies that drive business growth, customer acquisition, and retention.
- Develop and execute comprehensive product marketing plans that drive adoption, engagement, and revenue growth among SMBs.
- Develop and execute a comprehensive content strategy that aligns with our business objectives and resonates with our target audience.
- Collaborate with cross-functional teams, including product, sales, and marketing, to align on strategic priorities and drive go-to-market success.
- Utilize data-driven insights to inform marketing decisions, measure campaign effectiveness, and optimize marketing spend.
- Foster an enviroment of innovation, experimentation, and continuous improvement within the marketing organization.
- Establish robust metrics and KPIs to measure the effectiveness of marketing strategies and adjust plans as necessary.
- Communicate effectively with leadership and stakeholders to ensure alignment and progress towards goals.
Minimum Qualifications
- 12+ years of experience in marketing leadership, with a focus on SMB markets
- Analytical skills to interpret complex data and translate it into effective strategic plans
- Proven track record of developing and executing successful marketing strategies that drive measurable business growth
- Experience leading and managing large teams, with a focus on fostering collaboration and driving results
- Communication and presentation skills to influence stakeholders across a highly-matrixed organization
Preferred Qualifications
- Experience with Meta's product suite and global go-to-market strategies
- Deep understanding of the digital marketing industry and SMB needs
- Experience with marketing automation platforms, data analytics tools, and performance marketing channels
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$227,000/year to $296,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .