Creative Strategist, Creative Shop Scaled
New York, NY • Full Time
Meta
Creative
Operations
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Creative Strategist, Creative Shop Scaled Responsibilities
- Utilize Meta’s internal data analysis tools such as Solution Adoptions Benchmark & Creative Fatigue Dashboards for C-level business overview meetings and apply Meta’s Best Practices for Creative Ads on Ads Manager to run tests and adopt innovative solutions.
- Use technologies to drive and perform analysis aimed at improving client strategies on Meta platforms and use measurement testing tools to understand how Meta generates positive impact for client investment.
- Work alongside cross-functional teams such as Marketing Science & Sales to develop clients' long term investment strategies and to better understand client experiences with Meta products and online user behavior.
- Perform analysis of Consumer Trend & Insights Reports that compile brand and marketing trends and leverage such analysis along with client ad data to develop marketing investment strategies.
- Employ Meta’s platforms and products in complex solutions for Meta initiatives across key and developing markets.
- Develop strategies and creative ideas that transform our clients' business.
- Lead brand and business strategy discussions to uncover business needs and creative opportunities.
- Uncover brand and consumer insights to inform creative direction and help businesses connect with people in meaningful ways.
- Develop holistic Meta solutions (including Facebook, Instagram, Messenger, WhatsApp) that drive the key business goals of our top clients.
- Possess a strong passion for understanding people and deep desire to uncover new consumer behavior across various industries and platforms.
Minimum Qualifications
- Requires a Bachelor’s degree or (foreign degree equivalent) in Communications, Business Administration, Marketing or related field and five years of progressive, post-baccalaureate work experience in job offered or business intelligence-related occupation.
- Requires five years of experience in the following:
- 1. Overseeing aspects of marketing analysis for products, technologies or brands
- 2. Managing deployment of marketing solutions to internal and external stakeholders
- 3. Analyzing complex, large-scale data sets and making informed marketing decisions based on data
- 4. Gathering requirements across diverse areas and users, and converting and developing them into a product or marketing solution
- 5. Experience with analytical tools and methodologies
- 6. Developing and analyzing reports to understand marketing trends, AND
- 7. Performing analysis of client products and consumer behavior in regional markets
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$176,771/year to $180,400/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .