- Maximise impact of clients’ investment by creating proven best practice guidelines and identify opportunities to drive incremental value
- Define best practices targets and tracking based on client business goals and optimal success on the platform
- Partner with priority markets to ensure all teams are aligned on the account priorities and tracking against them – providing interventional support where needed
- Consultative sales and analytical skills to build trusted partnerships with key clients and agencies
- Advise on Media Planning, Strategy, Measurement, and Optimisation
- integrating evolving AI Solutions to future-proof the approach.
- Codify complex data analysis into business insight to drive action and results
- Lead cross-functional project management, including Marketing Science for measurement studies and Product teams to influence product roadmaps
- Define regional learning agenda and lead the activation with regional & local teams
- In-depth product knowledge and curiosity to unlock innovation (including alpha, beta), partner with local teams for execution
- Develop leading capability building programs to empower others to drive optimal solution adoption at scale
- Build internal community to secure support, drive scaled learnings and cross regional sharing
- 7+ years of experience in marketing or media
- Ideally experience supporting both Brand and Direct Response related industries
- Proven experience in scoping, developing and implementing strategies and operational plans that increase impact
- Experience working effectively and influencing cross functional teams at all levels of management
- Proven track record of delivering against targets
- Data story-telling and client presentation skills to leadership and in front of large-scale audiences
- Capacity to manage multiple projects while maintaining a high level of attention to detail
- Demonstrated examples of building relationships built on trust and accountability
- Advanced Excel skills, experience with analyzing datasets and delivering actionable insight
- Knowledge of Consumer-facing industries
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