Public Affairs Product Marketing Manager, Cross-Meta & Brand
Menlo Park, CA • Washington, DC • New York, NY • San Francisco, CA • Full Time+ 3 more•Full Time
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Meta
Sales & Marketing
Artificial Intelligence
Consumer Marketing
We are seeking a Public Affairs Product Marketing Manager to join our growing corporate product marketing team. In this role, you will be responsible for helping to define and execute on the Meta Public Affairs global marketing strategy, helping key audiences across consumer, press, and policy understand the value our portfolio of products provide to people and society, and the progress we are making to build responsibly. You will work with both product and communications teams across our apps and AI to achieve our Public Affairs goals and help our portfolio of products thrive. Analytical, team players who can easily adapt to changing needs and priorities and thrive in dynamic environments will be happiest in this role. If you are a marketer who is strategic, cares about the intersection of products and society, and excels at leading complex cross-company initiatives in fast-paced environments, then we'd love to meet you.
Public Affairs Product Marketing Manager, Cross-Meta & Brand Responsibilities
- Develop Strategic Approach: Define and own the strategy to achieve Public Affairs marketing goals, including developing thoughtful recommendations and action plans for complex issues
- Implement Data-Driven Programs: Design and execute holistic, data-driven programs with clear, measurable results that align with product and communications strategies
- Lead Cross-Functional Product Teams: Direct product teams across Facebook, Instagram, and Threads to deliver product solutions, defining requirements, establishing project timelines, and resolving issues
- Collaborate with Central Communications Teams: Work closely with central communications teams to drive strategy decisions, align approaches with broader Comms and Public Affairs programs, and track progress against goals
- Team Support and Communication: Support the team through effective communication, proactive problem-solving, and information distribution
- Risk Management and Issue Resolution: Proactively assess risks, raise flags, and resolve issues before they impact the larger team
- Strategy & Execution: Flexible between strategic and tactical/executional responsibilities
- Internal Partnerships and Influence: Build internal partnerships, influence stakeholders, resolve conflicts, and drive alignment across teams to execute strategy
- Campaign Reporting and Updates: Establish a communication structure to report campaign updates, progress, and status in partnership with cross-functional teams and marketing & communications leadership
Minimum Qualifications
- Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
- 7+ years work experience on political and/or public affairs campaigns, social marketing, and/or consumer marketing
- Experience managing large, complex programs within a cross-functional environment, spanning multiple groups within a complex organization, and indirectly leading teams that do not report directly to you
- Bachelor of Arts/Bachelor of Science degree
- Experience working directly with product and engineering teams
- Experience working effectively with all levels of management
- Communication and presentation skills
- Demonstrated project management experience, with experience leading and handling multiple time-sensitive, cross-functional projects on deadline
- Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen
Preferred Qualifications
- Understanding of how the global political landscape and relevant policy issues affect our industry and company
- Demonstrated knowledge to step back and think holistically about goals and how we can best achieve them
- Public Affairs experience (policy, communications, and/or marketing) in effectively creating better conditions to achieve desired policy outcomes
- Outbound campaign experience using social channels to shift perception with key audiences
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .