Agencies Incentives Activation Lead - North & Latin America
Menlo Park, CA • New York, NY • San Francisco, CA • Full Time+ 2 more•Full Time
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Meta
Sales & Marketing
Client Solutions
Program Management
Sales
We are seeking an experienced individual to join our Monetization Incentives team as America's Agencies Activation Lead.
Our mission is to develop impactful growth through programs that drive optimal performance for advertisers, agencies, and partners, while generating incremental revenue for Meta.
As the Americas' Agency Activation Lead, you will develop and execute a tailored activation strategy for incentives programs targeting agencies in NORAM and LATAM. As a thought leader, you will leverage your demonstrated experience and understanding of these segments to design a cohesive go-to-market offering that aligns with Meta's priorities. You will collaborate with and influence sales and cross-functional leadership at both global and regional levels to drive program engagement, adoption, and success, while ensuring alignment with business objectives and optimal market fit for offered benefits.
Agencies Incentives Activation Lead - North & Latin America Responsibilities
- Serve as the primary point of contact for Monetization Incentives with the agency sales team, crafting and executing activation strategies for their key segments in collaboration with stakeholders.
- Develop and execute market-level activation plans, driving engagement from awareness to conversion in collaboration with local stakeholders and cross-functional teams.
- Drive incentive/market alignment by influencing program design and connecting it with global and regional priorities across the portfolio of programs by agency segments
- Develops engaging content, collateral materials, and leverages internal tools to drive internal and external communications. Identifies and nurtures a formal network of sponsors and champions and supports sales teams with training and resources.
- Tracks and analyzes activation performance, provides insights for future strategies, and measures effectiveness via leading indicators.
- Manages Sales inbound and program feedback back to the organization.
Minimum Qualifications
- 6+ years of experience in Agency Account Management, Program Management or Business Development, with a focus on driving revenue growth, managing client relationships and developing strategic plans to achieve business goals.
- Proven experience in program activation, go-to-market strategy, or full funnel omni-channel management.
- Track record of successfully launching and executing marketing or sales initiatives that drive engagement, conversion, and revenue growth
- Experience in digital marketing or omni channel sales.
- Operational leadership experience, particularly in bringing teams and functions together to drive programs to completion.
- Experience working effectively within a changing environment and pivoting to areas of greatest opportunity under ambiguous situations.
- Experience with cross functional coordination and relationship management across levels within a matrixed environment.
- Experience working with a global team and an understanding of regional nuances.
- Complex problem-solving and organizational skills with attention to detail.
- Proven communicator with experience in facilitation across all levels, addressing both large and small audiences across multiple leadership levels and functions.
- BA/BS Business or Analytical field, or equivalent practical experience
Preferred Qualifications
- Experience in management and rollout sales activation programs and resources.
- Experience working with agencies in North America or Latin America
- Spanish or Portuguese language fluency
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$126,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .