Product Marketing Manager, GenAI
Austin, TX • Full Time
Meta
Product Management
Product Marketing Management
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Product Marketing Manager, GenAI Responsibilities
- Develop product strategy and development in a given product area.
- Coordinate market research, competitive benchmarking, customer segmentation and opportunity assessment to prioritize product opportunities.
- Represent the market on product team, including qualitative and quantitative feedback from users and influence product to prioritize critical changes.
- Coordinate cross functional and cross-team collaboration with the product team, GTM, and cross-org partners to build excellent product experiences.
- Plan and coordinate alpha/best testing to feed early insights back to product that accelerate product-market fit.
- Coordinate comprehensive go-to-market strategy and drive product and market adoption via sales activation, marketing campaigns, press releases, blog posts, and scaled education.
- Partner with outbound marketing and sales to create product marketing communications including one-sheets, and sales-facing enablement materials.
- 15% domestic travel required.
Minimum Qualifications
- Requires a Bachelor’s degree (or foreign degree equivalent) in Marketing, Business Administration, Computer Science, or a related field, and 6 years of experience in the job offered or in a related occupation. Foreign degree equivalent accepted.
- Requires 24 months of experience involving the following:
- 1. Product management or product design
- 2. Technical architecture of complex and highly scalable web applications or media products
- 3. Designing simple and intuitive user interfaces
- 4. Creating examples through wire frames and mock ups
- 5. Developing social products, technologies, or platforms
- 6. Working in a technical environment with a broad, cross functional team
- 7. Delivering technical presentations
- 8. Analyzing complex, large-scale data sets and making decisions based on data
- 9. Gathering requirements across diverse areas and users, and converting and developing them into a product solution
- 10. Technical experience with analytical tools, methodologies, and design and
- 11. Delivery management of one or more hardware or software products.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$181,880/year to $215,270/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .