Marketing Researcher
Burlingame, CA • Full Time
Meta
Research
Marketing
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Marketing Researcher Responsibilities
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Design and execute innovative quantitative and qualitative research to support marketing strategies and Meta at large.
  • Synthesize current business intelligence or trend data to support recommendations for action.
  • Identify and analyze industry or geographical trends with business strategy implications.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data based on analytical review and findings.
  • Analyze technology trends to identify markets for future product development or to improve sales of existing products.
  • Leverage findings to shape positioning and messaging, drive creative briefs, and inform the development of product level or company level narratives.
  • Demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes.
  • Build strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management.
  • Demonstrate proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages.
Minimum Qualifications
  • Requires a Master's degree (or foreign equivalent degree) in Information Systems Management, Applied Sciences, Mathematics, Marketing, or a related field and 5 years of work experience in job offered or a quantitative data analysis-related occupation. Requires 5 years of experience in the following:
  • 1. Executing qualitative and quantitative research, including discussion guide, questionnaire design, fielding, analytics, and reporting
  • 2. Data management and analytics methodologies
  • 3. Utilize statistics for significance testing, correlation analysis, and driver analysis
  • 4. Conducting product, brand, and advertising research, including marketing effectiveness
  • 5. Independently executing full-cycle research and using insights from primary and secondary research to inform strategies and influence business outcomes
  • 6. Communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies
  • 7. Leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
  • 8. Applying a creative, holistic, technical, and analytical way of thinking
  • 9. Conducting quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, or regression)
  • 10. Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
  • 11. Collaborating proactively and effectively with a broad variety of partners
  • 12. Building brand and brand strategy development.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$207,053/year to $217,470/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.


Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .