Product Marketing Manager, Software Experiences - Reality Labs

Product Marketing Manager, Software Experiences - Reality Labs
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The Reality Labs' (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. To date, our product portfolio includes VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision. This person will be responsible for influencing software product development and leading go-to-market (GTM) and in-market growth strategy as part of the Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and software product launch experience; having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Product Marketing Manager, Software Experiences - Reality Labs Responsibilities
  • Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
  • Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
  • Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
  • Lead the definition and development of the go-to-market strategy across the organization that is grounded in the customer journey framework, user insights, and market dynamics
  • Work cross functionally to execute and launch products and core technology solutions through end of life
  • Act as the point of contact for communicating GTM updates and reviews with cross functional leadership
  • Support growth initiatives for live software products and services, working with cross functional partners including Marcom, Partnerships, and Comms to meet acquisition and engagement goals
Minimum Qualifications
  • 10+ years experience with inbound or outbound product marketing for consumer tech hardware and/or software for hardware products
  • Combination of strategic product marketing experiences and hands-on tactical execution
  • Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
  • Experience working in a cross-functional capacity within a fast-paced, changing environment
  • Experience delivering product launch results with internal and external partners including Production, Brand, Sales and PR
Preferred Qualifications
  • Product Marketing experience in consumer hardware, software products and electronics
  • Product Marketing experience in B2C or B2B environments, marketing communications, and/or product management
  • Domain knowledge in AR, AI/ML smart home, wearable devices, mobile devices, and/or hardware/software platforms
  • Experience with both early-stage products and established products ​​​​​​​
  • Experience with end-to-end product lifecycle management
  • BA/BS degree in marketing, business, product development, or related field
  • MBA degree
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Estimated salary of $190,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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