Business Product Marketing Manager, Commerce Payments

Business Product Marketing Manager, Commerce Payments
Meta seeks a Product Marketing Manager to join our team which leads go-to-market for new payments and FinTech products and works closely with Product and other cross-functional teams to influence our roadmap. The focus of this highly impactful role is on products at the intersection of commerce and payments, providing sellers on Instagram and Facebook with tools and infrastructure for running their commerce activities. The ideal candidate will have experience with and strong opinions across payments, e-commerce, and passion for working at the convergence of product and business. The candidate will have demonstrated experience in independently defining high-impact customer or product strategies and delivering product launches. The candidate thrives in a fast-paced, ambiguous environment and enjoys collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring products to market.
Business Product Marketing Manager, Commerce Payments Responsibilities
  • Partner closely with cross-functional stakeholders (including Product, Research, PR, Design, Engineering, Sales and more) to deliver world-class products and lead go-to-market
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches globally
  • Demonstrate a strong understanding of the broader Meta ecosystem and competitive landscape to develop strategic product feedback and positioning
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
  • Partner with Product Management and outbound marketing to lead world-class product marketing communications for new products
  • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
  • Drive product adoption and usage rates by supporting market facing programs and effective product launch support
Minimum Qualifications
  • Experience collaborating with cross-functional teams to drive results
  • Demonstrated experience driving cross-organizational alignment and facilitate decision making at the leadership level
  • 12+ years experience, with 5+ years in product marketing, product management, or management consulting
  • Demonstrated experience driving strategic analysis to influence product and business decisions
  • BA/BS degree
  • Experience synthesizing analysis and communicating concepts for internal and external stakeholders
  • Experience at a startup or high growth tech company in product marketing, strategy, product, or similar cross-functional role
Preferred Qualifications
  • Experience in e-commerce, fintech, technology
  • MBA
  • Analytical experience (strategy consulting or investment banking)
  • Experience in product marketing, strategy, product, or other cross-functional role in tech
  • Experience working in a product marketing, corporate strategy or general management capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Estimated salary of $190,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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