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Amit G. oversees product technical program managers for Meta Ads, and is based in the Seattle office. After 15 years with Microsoft, he was looking for a new challenge and he was drawn to Meta’s mission of bringing the world closer together. We asked him to share how leading at Facebook is different than at other large tech companies, and some of the lessons he’s learned along the way that have shaped his leadership style.
1. We lead with purpose
Before I joined Meta, I saw ads as a means to run a business. Yet Meta’s mission is truly different; we’re empowering people and businesses to build stronger connections in their communities. It’s rewarding to be part of a team that is making a real-world impact by helping SMBs and non-profits grow their businesses and teams. I was helping one of my friends start a financial planning company to benefit low-income families, and in just a month, they were amazed by the impact Facebook ads had on their company. These are the moments that keep me inspired. There are infinite possibilities to what we can do, whether it’s creating jobs or connecting local communities. If you start dreaming, you really can do anything.
2. We leave our ego at the door
I was a manager for over 10 years at Microsoft, but being a manager at Meta is different. When I first joined, I had limited knowledge of how ads work, and was focused on trying to learn as much as I could so I could help my team. But I didn’t feel like I was contributing enough. It took a couple months of watching and listening to other leaders for me to change my approach. I realized that I had to start focusing on what individuals on my team really needed, rather than what I could offer. I’m not expected to know all the answers; my role is to guide people to explore possibilities on their own, and help them move forward.
We want to make sure we’re hiring people who are supportive and collaborative. I quickly realized the value of this when I saw the tone of conversations that people have in meetings, and how everyone builds on each other's ideas. People are truly focused on solving the right problem, as opposed to just solving their own problem. If you stay humble and learn, you’ll ultimately build better products and make a bigger difference.
3. Things move fast. Really fast!
I had heard that things move much faster at Meta than at other large tech companies, and that has proven to be true. Here, people are self-starters and they’re not waiting for someone else to define what needs to be done. It’s a true bottom-up work environment. Our culture is set up for people to take initiative and drive things forward on their own. It’s really refreshing! Everyone here is hyper-focused on making an impact - not busy work. Yet, when you need help or guidance, there’s never a question of “Why?” Everyone assumes the best intentions, so it’s more a question of “How can I help you?”
4. Our culture is open and transparent
Before I joined, I had also heard good things about Meta’s open culture, and this past year helped show me that Meta’s leaders are committed to transparency. I'm really impressed with how open we are about hard questions at Meta. We've taken each challenge as an opportunity to learn and do better, bringing our teams closer together.
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