Editor’s note: The following post is by Alvita S., a client partner in the Hong Kong Office at Meta. In her own words, she shares her experience on the Greater China Region (GCR) team and how her experience at Meta has empowered her to grow in her career.
I’m the kind of person who constantly craves new challenges, and I never expected to stay with a company for longer than a couple of years. I tried both agency life and client side, and I believed agency life suited me better because I was able to work on different projects and various verticals, from Consumer Packaged Goods (CPG) to Fashion and even the Travel and Banking industries. It kept me excited and engaged by learning something new everyday. I never thought of joining the media side or a tech company like Meta.
I wasn’t looking for a new job when Meta (then the Facebook company) reached out to me in 2018, and I wasn’t sure how my experience would be a fit for a client solutions manager (CSM) role. What started as a casual conversation with the recruiter turned into going through the full interview process and I found myself wanting the job more and more after talking with different people within the company.
With an open mind, there are limitless opportunities to learn and grow
I was hired as a CSM for the CPG and Retail vertical, which is a bit different than what I was doing at an agency. Later on I got to collaborate with some of the world’s best-known clients and brands like Dove
on innovative marketing projects. I joined Hackathons and collaboratively built internal tools to improve efficiency within the company.
I still recall at the very beginning of the APAC Hackathon, the host said “You don’t need to be in Menlo Park to make an impact.” It inspired me and kept me pumped up. Being a CSM is not limited to providing the best product solution recommendation to our clients or managing technical issues, but to grow key client relationships, build revenue and deliver the best business results for our clients.
Alvita and two teammates at the APAC Hackathon in Singapore in 2019
One of my favorite projects was an event we created to promote collaborative ads for Procter and Gamble
in Hong Kong, where our goal was to drive product adoption with all of our clients across CPG and Beauty vertical. Since the event was experimental, we didn’t have a lot of team resources. So, we got creative.
We teamed up with the Product Marketing and Creative teams to do everything we could to ensure we explained the importance of collaborative ads to advertisers for growing their business. We also invited one of the top ecommerce merchants in Hong Kong to share insights with our clients to convert other brands to use collaborative ads.
After about two years in, I started itching for change. Right around that time, an opportunity to be a client partner (CP) came up, and I felt compelled to apply for the job. My manager championed me throughout the process, helping me see where my previous role was similar and identifying areas where I could grow in the new role.
I also turned to client partners within the GCR team to learn more about what it would take to be successful. Not only was I able to shadow some of their client meetings, but I got advice about asking the right questions, listening to partners and incorporating feedback, and managing client expectations. This is one of my favorite things about Meta—you can ping anyone about anything and they’ll find a way to help you.
Transitioning into my new role was initially a challenge. I was wearing both CP and CSM hats as we waited for a new hire. Being a client partner is the account owner that focuses on overarching account strategy to drive decisions that will help client’s businesses for the long haul with industry and market insights. CPs navigate the account and make decisions based on CSM’s advice. I found that my previous experience as a client solutions manager was incredibly helpful as I transitioned into my new role. I not only worked on the same accounts, where clients trusted me, but I also understood the CSM perspective which led to better communication with the team.
Alvita celebrating Christmas with her team in the Hong Kong office in 2018
Being a part of a diverse team will power your career growth
When I reflect on the last three years, it’s our company culture and the people I work with that make me feel happy and fulfilled here. My manager, Sonia,
is an incredible leader, mentor, and friend. I met her when she was my client partner and we clicked right away. We’ve been open with each other from the start, which has helped us build a foundation of trust that’s been key to my success at Meta.
Our team members sit in both our Hong Kong and Taipei offices, and we come from diverse backgrounds. While I come from a strong digital media background, my manager came from research and brings a more analytical point of view to our work. We have teammates who transitioned from engineering and bring technical expertise to our team, as well as people with travel or tech industry experience who are learning more about media. Whether we’re solving problems with bugs, enabling our clients to use a new product, or relaying feedback to product teams, we tap into each other’s strengths so we can deliver the best possible results for our clients.
Though no two days are the same, driving our clients’ business goals forward is our team’s North Star. We spend a lot of time together, meeting to talk about our products, clients, and their expectations. We also brainstorm creative ideas for clients, and solutions for obstacles anyone on the team may be facing.
People who succeed on our team are positive, proactive, authentic, collaborative and curious—and we prioritize ruthlessly to get things done, something I continue to learn at Meta. Ruthless prioritization extends beyond just managing your time, it means knowing where you can make and amplify impact. It also means being transparent with your team when you don’t feel well or when difficult things are happening. To make the biggest collective impact together, we have to have each other’s backs. Fully trusting my teammates and knowing I can rely on them has made it possible for me to bring my authentic self and best effort to our work every day.
Alvita participated in her first Pride Parade in Taiwan with GCR Pride@ Co-leads in 2019.
Empowered to be myself
Outside of my work as a client partner, the community at Meta welcomed me from the start. Today, I’m one of the Pride@ Meta Resource Group Leaders here in Hong Kong, and I’m proud of the work we’ve done to raise awareness for the LGBTQI+ community. To be honest, I initially joined because I’d just left a relationship and thought it might be a good way to meet someone—but instead of making one close connection, I found an amazing group of friends and allies.
From participating in big events like Taiwan’s Pride parade to teaming up with other well-known tech companies in APAC on broader initiatives, we’ve been able to amplify our platform in ways I only dreamed about. My personal goal with Pride@ is to educate people about how to talk with LGBTQI+ youth. Not everyone will stay at Meta for their entire career, but I hope to leave them with a greater sense of understanding they can bring wherever they go.
At the Meta office in Hong Kong, we’re focused on helping businesses and developers grow locally and expand to new cross-border markets through our advertising solutions. We’re looking for sales and marketing professionals, creative strategists and marketing science partners to join us. Click here to learn more about our opportunities!