Retail Vertical Marketing Manager, Global Business Marketing

Retail Vertical Marketing Manager, Global Business Marketing
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Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Instructions on how to apply, click “Apply to Job” online on this web page.
Retail Vertical Marketing Manager, Global Business Marketing Responsibilities
  • Lead business marketing initiatives aimed at retailers for Facebook's advertising and platform capabilities across key market segments such as Big Box, Home, Consumer Electronics, and Grocery retailers
  • Develop strategic positioning and content for the Retail vertical based on market assessments, analysis, and in-depth understanding of retailer and Facebook’s priorities
  • Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for Facebook’s Retail vertical using Facebook’s proprietary Ads Manager, Business Manage, and Analytics tools
  • Own and lead the execution of multi-channel marketing campaigns while coordinating with cross-functional partners including Sales, Industry, Events, PR, Product Marketing, and Measurement teams
  • Define best practices for Business Marketing for Facebook’s Retail vertical and create and admin new content to the GMS Hub
  • Apply advanced and highly specialized knowledge of the retail industry and Facebook’s products that most effectively reach retail audiences in order to increase Facebook’s ad spend an increase revenue
  • Speak directly with chief-executive-level retail business leaders and educate them on all of the advertising solutions Facebook can offer their business to drive revenue and growth
  • Manage messaging and communication strategy for Facebook’s Retail vertical, digital advertising campaigns, and showcase Facebook’s products to the press and at retail leaders at industry events
  • Position will require occasional international travel. Travel will be required once a year.
  • Telecommute from anywhere in the U.S. permitted (remote work benefit)
Minimum Qualifications
  • Employer will accept a Bachelor’s degree in Advertising, Business Administration, Communications, Marketing, Psychology, or related field. OR Employer will accept 2 years of work experience in job offered or in an advertising or marketing-related occupation. Any suitable combination of education, training, or experience is acceptable. Position also requires completion of a university-level course/ research project/ internship/ thesis, or 6 months of experience, in each of the following:
  • Developing and executing creative marketing strategies and delivering related programs and materials that advance solutions for the retail vertical
  • Developing positioning and messaging for retail business products in partnership with product marketing teams
  • Producing corresponding deliverables (e.g., messaging documents, presentations, guides, product collateral, and pitch decks)
  • Leading relationships with cross-functional teams in business product marketing, business marketing, marketing science, and sales
  • Marketing or advertising, developing strategy, positioning and messaging, including account planning, strategic planning, communications planning, and product marketing
  • Word, PowerPoint, and Keynote
  • Marketing for the retail industry as well as experience developing product marketing content, campaigns, and programs
  • Building new programs from scratch, leading initiatives cross-functionally, and creating value customers
  • Simplifying complex solutions to resonate with customers
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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