Marketing Manager, WhatsApp

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Marketing Manager, WhatsApp
WhatsApp iconWhatsApp
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WhatsApp is looking for an experienced consumer marketer who is passionate about building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans. In this role, you will develop innovative large-scale campaigns and activations, lead multiple agencies to grow the brand. This is a foundational role within the India marketing organization, that will play a critical role in the development of brand WhatsApp, including payments.
Marketing Manager, WhatsApp Responsibilities
  • Contribute to the development of functional strategy, across WhatsApp mother brand, payments, privacy initiatives and other upcoming features/priorities to the brand
  • Shape the strategic execution vision for marketing and brand communications across the calendar year
  • Lead the go-to-market strategy & execution for campaigns for India that help us meet our short and long term business goals
  • Partner closely with the XFN teams globally and locally, across different functions, to deliver integrated marketing campaigns
  • Inspire and manage creative partners to develop their best work and drive business results
  • Develop actionable insights to inform inventive marketing strategies. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization
Minimum Qualifications
  • Demonstrated experience working with media and creative agencies
  • Understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
  • Deep understanding of building brands on digital platforms and curiosity to drive innovation in marketing execution
  • Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
  • Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
  • Experience driving customer acquisition and revenue growth through the implementation of digital (Growth and upper funnel) and traditional media strategies
  • Demonstrated experience in influencing cross-functional teams and senior management
  • 7+ years of experience in managing and executing large scale consumer marketing campaigns and long-term brand building through a diverse media mix
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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