Marketing Science Partner Manager, Health

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Marketing Science Partner Manager, Health
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New York, NY
Meta platforms offer marketers limitless opportunities to reach consumers across the globe. The same properties that make Meta an ideal place for marketing also make the platform an ideal place to conduct measurement. The Marketing Science Partner Manager is charged with leveraging these capabilities on behalf of marketers to measure and optimize their marketing spend on and off Meta. This person will develop and execute the measurement strategy for our partners – including application of tools, resource allocation, third party partnerships, case study development and research priorities. This position will also manage a team of individual contributors across multiple locations with both individual account assignments and project-based work to create materials and research across accounts. The ideal candidate will have a solid foundation in measurement, research and statistics as well as a strong client management background. This position will work with internal and external stakeholders to prioritize critical workstreams and align on resource deployment. Driving good measurement with clients will require designing tests and implementing measurement tools to help clients improve the effectiveness of their advertising across digital platforms and media. Conclusions from this work will showcase what good measurement is and how a client can act upon it to drive business impact. In some cases, the existing measurement products and approaches will not be a perfect fit for clients, verticals, or countries. In these cases, the Marketing Science Partner Manager will focus on customizing existing capabilities, or in some cases piloting new, scalable capabilities in partnership with cross-functional partners in Product, R&D, and Partnerships.
Marketing Science Partner Manager, Health Responsibilities
  • Manage a team that owns a complex set of client relationships across industry and client groups, functions, brands and agencies to drive our measurement adoption objectives
  • Influencing through a team to measure true business value by creating measurement strategies that highlight how a client can improve business outcomes by employing better measurement techniques
  • Play a strategic role in developing the cross-platform and cross-media measurement approaches for clients, as well as the Health advertising industry as a whole
  • Mentor a team to conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Communicate complex research results to executive level clients when needed
  • Play a major, strategic role in collaborating with Sales, Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships to drive vertical and client engagement around measurement innovation, including product alphas and betas
  • Mentor, develop, and manage a team of Marketing Science Partners to execute against measurement goals
Minimum Qualifications
  • 8+ years of relevant working experience, consulting, measurement technology, research or analytics experience and experience-based aptitude to use data and numbers to formulate insights
  • Degree in Business Management, Data Science, Statistics, Economics, Industrial Engineering, Social Science with major in quantitative methods and/or related fields
  • Hands on experience working with data science tools such as R/SPSS/SAS, SQL, Hive, Hadoop, and/or Python etc.
  • Experience in a direct client or customer-facing role persuading clients and driving action based on data
  • Understanding of Brand and Direct Response measurement solutions such as Brand Lift, Sales Lift, Geo-Lift, Multi-Touch Attribution, Media Mix Models, etc.
  • Track record of inspiring action based on data-driven insights
  • Familiarity with quantitative research methods and considerations
  • Track record of operating independently, being detail-oriented, and delivering results in an organized manner
  • Experience developing framing strategies and communicating to broad audiences while keeping the big picture in mind
  • Experienced manager with track record of building teams and developing talent
  • Experience communicating with both technical and non-technical audiences
Preferred Qualifications
  • 12+ years of relevant working experience, consulting, measurement technology, research or analytics experience and experience-based aptitude to use data and numbers to formulate insights
  • 3+ years of experience managing and developing a high performing team
  • Advanced Degree (PhD, Masters etc.) in Business Management, Data Science, Statistics, Economics, Industrial Engineering, Social Science with major in quantitative methods and subjects
  • Background in Healthcare/Pharma or related industries. Understanding of digital media landscape and strategies of prominent players in the industry
  • Direct hands-on experience working with Rx data and measurement products from iQVIA, Veeva Solutions/Crossix, Symphony Health, etc.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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