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Creative Director, Reality Labs

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Creative Director, Reality Labs
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The Reality Lab's (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. Our products today cover VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision. We are currently seeking a Creative Director, for our team to create groundbreaking, culture-defining work across all advertising and marketing touch points. In this role, you will work with art directors, designers, copywriters, producers, researchers, product marketers and agency partners to develop breakthrough creative on behalf of the team, while ensuring a consistent tone and identity through all touch points. The ideal candidate will be experienced in creative direction with a strong background in copywriting or art direction (agency or client-side), and be a highly strategic thinker with a proven track record for leading efforts to execute across film, social media, web, retail, packaging, OOH, and experiential.
Creative Director, Reality Labs Responsibilities
  • Develop best-in-class advertising for a variety of touchpoints - including but not limited to - film, OOH, on-platform, web, retail, packaging, events, product, interface, packaging and more
  • Collaborate with other cross-functional team members working within Reality Labs to concept and produce creative across multiple media formats
  • Help develop and inform creative briefs that provide strategic insights, and data driven results to inspire creative concepts and ideas
  • Collaborate with a variety of cross-functional teams to serve a global audience
  • Help develop best-in-class work, as well as lead and manage both in-house and external teams in creative strategy, execution and production
  • Help apply and maintain consistency with copy across all brand products and platforms
  • Proactively look for creative opportunities that help solve business objectives
Minimum Qualifications
  • 7+ years relevant experience delivering creative work on projects, across a variety of touch points
  • Experience in a multitude of creative disciplines, including film, packaging, product, mobile, OOH and retail
  • Experience responding to briefs creatively, presenting ideas and concepts to stakeholders, collaborating and iterating based on feedback from cross-functional partners
  • Experience leading and managing both in-house and/or external teams in creative strategy, execution and production
  • Experience decision-making based on data and business results
  • Experience collaborating with cross-functional partners
  • A link to an online portfolio showcasing your work (include link on your resume)
Preferred Qualifications
  • Self-driven, organized, detail-oriented, and experience multitasking
  • Experience with emerging technologies
  • Experience in a fast-paced, iterative and independent environment
  • Demonstrated capability driving innovation
  • Experience working with data & insights in a results oriented environment
  • Experience with social products
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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