Head of Marketing Decision Science (Facebook Inc.)

Head of Marketing Decision Science (Facebook Inc.)
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The newly formed Facebook Inc. marketing team will be responsible for developing a compelling, coherent and integrated narrative across the family of apps (Facebook, Instagram, WhatsApp, Messenger), and communicating the Facebook Inc. story on Responsibility, Social Impact, and Innovation. We're seeking a Head of Marketing Decision Science (Facebook Inc.), who will be responsible for leading the Decision Science team to bring this vision to life. Our ideal candidate has experience building strong brands, data and technology, and a hunger to make significant business impact by owning and driving business outcomes. This role along with his/her team will help identify consumer problems, define goals and metrics, help develop marketing strategy and plan, build learning and measurement plan, design and execute experimentation, optimize marketing to efficiently achieve our business objectives. We are looking for a candidate with proven leadership track record in data science analytics with hands-on experience in data manipulation and a remarkable ability to problem solve, translate strategic insights into actionable recommendations and develop strong cross-functional partnerships with Marketing, Policy, Communications, Research, Comms Planning, Creative and Products teams. Strong project management, stakeholders management and communication skills are critical. The right person can drive strategy while remaining hands-on, is a visionary leader and great people manager.
Head of Marketing Decision Science (Facebook Inc.) Responsibilities
  • Partner with leadership across marketing, research and product organizations to build Facebook or Facebook product brands, understand user pain points, uncover opportunities, influence product and marketing strategy and roadmaps, optimize and improve Marketing to achieve business objectives
  • Define user problems, goals and metrics to ensure we have line-of-sight to success
  • Hire and develop a team of data/decision scientists
  • Deliver presentations to clearly and effectively communicate findings to stakeholders and executive leadership
  • Translate data insights into actions and recommendations. Core focus will be on marketing and communications strategy and plans, at both a brand and product level
  • Develop hypothesis and comprehensive test and measurement plan, design and execute experiments to achieve marketing objectives and drive marketing effectiveness
  • Drive the development of quantitative analysis, ad hoc reports, and models to support marketing decision making. Analysis areas might include (but not limited to): retention, lifetime value, messaging, promotions, perceptions, usage and engagement
  • Determine, analyze and maintain marketing metrics to identify cause-effect relationships between marketing actions and behavioral & attitudinal outcomes
  • Partner with Data Engineers to define data and tracking requirements for new products and marketing channels
Minimum Qualifications
  • 10+ years of experience with data analytics
  • 7+ years of experience leading analytics or data science teams
  • Proven experience in leading data-driven projects from definition to execution, driving impact and influencing product and marketing roadmaps
  • Experience with SQL
  • Direct experience working with large data-sets
  • Statistical and data analysis/modeling experience (e.g. significance testing, regression modeling, etc.)
  • Communication and presentation experience with proven track record of using insights to influence executives and colleagues
  • Experience communicating both technical product language and brand/product marketing language
  • Experience with survey research methods and considerations
Preferred Qualifications
  • Master's or Doctorate degree in psychology, statistics, economics, behavioral or social science or a related quantitative field. MBA or Management consulting experience
  • Experience with Python
  • Experience using SAS, R or similar statistical packages
  • Experience thriving in a dynamic and fast-paced environment, drive change, and collaborate with a variety of individuals and organizations
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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