Meta advertising platform is massive, supporting millions of advertisers who spend $115 Billion each year to reach billions of people. It is very powerful, but also very complex, and advertisers want advice on how to get the most from their campaigns. The Advertiser Guidance team supports advertisers with suggestions across multiple channels (Ads Manager, sales, email, etc.) that help them take the next best action to improve their results. Our team is fully staffed, builds across the stack (platform, experience, AI/ML), and has established a multi-year track record of impact ($X Billion of value for advertisers and incremental revenue for Meta annually). To build on this success, we are looking for an innovative Product Manager to grow the guidance platform and connect our capabilities across the company. Specifically, the role is a critical leader of the Optimized Sales and Marketing In-Product priority, which is one of 4 priorities for the Monetization organization. The role requires technical competence in AI/ML, strategic thinking, detailed ability to execute to set goals and drive product growth, executive communication skills, and ability to manage large cross-organizational teams (multiple teams in sales, ads product, business products, and marketing).