Design Lead, Digital - Reality Labs

Design Lead, Digital - Reality Labs
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The Reality Labs (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. Our products today cover VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision. The Brand Design team at Reality Labs solves brand problems for our products using design as a strategic tool and drives the design evolution of our brands. The main focus areas for the team are 1) bringing Brand Strategies to life, 2) building scalable design systems, platforms and programs and 3) designing consistent, meaningful, and innovative brand experiences for marketing, digital, in-product, spatial, events, and retail & packaging. We are currently seeking a Design Lead for our team to create groundbreaking, culture-defining work across our digital channels for Reality Labs brands. In this role, you will work with creative directors, designers, copywriters, producers, researchers, product marketers and agency partners to further develop our digital experience, lead execution across web & e-commerce, and to ensure a consistent and high-quality visual language with other touch points in digital space as well. The ideal candidate will have a strong background in digital, and be a highly strategic thinker with a proven track record for leading efforts to execute across our channels.
Design Lead, Digital - Reality Labs Responsibilities
  • Inspire colleagues to originate creative ideas that conceptualize solutions for Reality Labs’ brands across all digital surfaces
  • Concept, design and bring to life an innovative perspective across all mediums including
  • digital, e-commerce, 3D, photo, and video
  • Present ideas in a clear and focused way that builds consensus within the team, demonstrating how design thinking can be used to tell a story on behalf of a brand and within a product
  • Successfully manage multiple agency partners and external studios to ensure projects are creatively delivered to the highest standards
  • Inspire, enable, energize, and manage designers, freelancers, and agency partners
  • Elevate and raise the quality of craft and creative strategy
  • Advocate for upstream design thinking, solutions and consistency
  • Work seamlessly across organizational structures, partnering with Marketing, Product and Business leadership to develop holistic brand systems that create impact at scale
Minimum Qualifications
  • 10+ years of experience at an agency or in-house concepting and creating for brands
  • Experience performing digital brand review and design audits for current state assessment in order to identify areas of opportunity
  • Experience with product storytelling and creative strategy
  • Experience creating digital platforms and products from brief to delivery and beyond
  • Experience leading creative work and overseeing creative teams and/or agencies
  • Experience working in cross-functional teams
Preferred Qualifications
  • Experience with projects that involve AR, VR, 3D, or Motion
  • Experience in lifestyle, technology or other culture-defining brands
  • Experience creating prototypes to pitch work
  • Experience with emerging technology
  • Experience working in a research driven environment
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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