Design Lead, Retail

Design Lead, Retail
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The Reality Labs (RL) mission is to build tools that help people feel connected, anytime, anywhere. RL brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We have a clear mandate to ship products at scale. To date, our product portfolio includes VR (Quest, Horizon), AR (Ray-Ban Stories, Spark) and Home & Work (Portal, Workplace) and we continue to develop other innovations across hardware, software and social presence as we work on the foundational elements of our metaverse vision. The Brand Design team at Reality Labs solves brand problems for our products using design as a strategic tool and drives the design execution and evolution of our brands. The main focus areas for the team are 1)bringing Brand Strategies to life, 2)building scalable design systems, platforms and programs and 3)designing consistent, meaningful, and innovative brand experiences for marketing, digital, in-product, spatial, events, and retail & packaging. We are currently seeking a Retail Design Lead for our team to create groundbreaking, culture-defining work across our retail channels. This person will partner with creative directors, designers, writers, producers, and product marketers as well as our retail partners and cross-functional sales teams, ensuring a consistent language through all retail touch points. This Design Lead should be a multi-faceted and innovative problem-solver with focused experience in Retail, Brand Design, and Marketing. The ideal candidate will have extensive experience across spatial, print, digital, and experiential. The ability to thrive in a fast-paced, iterative, semi-structured environment is critical. The candidate should be fluent in the fundamentals of design with a portfolio that showcases this expertise.
Design Lead, Retail Responsibilities
  • Direct our retail creative and design with a strong vision, from setting design strategies and innovating concepts to world-class execution
  • Further develop and expand our retail systems and experiences across multiple brands, retailers and media (spatial, print, digital) with focus on innovation, consistency, and scale
  • Lead, mentor and inspire an internal team and direct external partners with clarity and vision. Oversee work created both in-house team as well as by agencies and retail partners
  • Bridge marketing and brand work streams with retail, educating larger creative and cross-functional group with best practices and new opportunities in retail environment
  • Drive alignment on creative and design across leadership, cross-functional partners, and retailers
  • Collaborate cross-functionally in a fast-paced and ambitious environment, breaking down complex briefs into simple, compelling ideas and highly-engaging design, while improving the overall creative and production processes
Minimum Qualifications
  • 10+ years of design experience with proven track record on leading teams and retail work streams
  • Experience on retail across the full palette of brand expression (spatial, print, digital, and experiential), from concepting to creation
  • Experience in graphic design, digital design, experiential design, architecture, industrial design
  • Experience growing a team and managing the growth and career tracks for direct reports
  • A link to an online portfolio showcasing your work (include link on your resume)
Preferred Qualifications
  • Bachelor's degree
  • Experience working in a data-driven environment
  • Experience working in the Tech Industry
  • Experience working on a global brands
  • Highly organized and excellent communicator and presenter
  • Experience working in cross-functional teams focused on best-in-class customer journeys and experiences
  • Experience working autonomously as a cross-functional manager overseeing a team of full time and freelance production staff as well as leading agencies and 3rd-party partners
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Estimated salary of $178,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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