Growth Marketing Manager (Small Business)

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Growth Marketing Manager (Small Business)
The Small Business Group (SBG) contributes directly to Facebook’s mission by connecting every small business in the world with their customers on Facebook, Instagram, WhatsApp and Messenger, and then helping them grow through solutions like pages, advertising, messaging, commerce and many other tools. We succeed when we help our customers grow their business. The Small Business Group at Facebook is one of two sales channels responsible for Facebook’s multi-billion-dollar advertising business. Our Small Business Team helps more than 99% of Facebook’s 10 million plus advertisers, and our potential business is even larger with more than 200 million businesses using our free tools to connect with customers. Our team is seeking a Marketing Manager who is passionate about digital and non-digital advertising, creative, analytics, and partnering with sales teams to drive measurable results. This person will drive and execute the marketing strategy for global campaigns across Facebook’s mid-sized managed advertisers. In this role, you will partner with sales, product marketing, and program teams to plan, build, and launch marketing campaigns across digital marketing channels. Being very comfortable with data, you will drive the analytical insight necessary to understand our customer's needs and maximize impact while figuring out how to get things done without relying on others to do the job. You are detail-oriented, enjoy building marketing strategies in collaboration with sales teams, and can rapidly earn trust and credibility with stakeholders. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence. At Facebook, we are focused on building a diverse and inclusive workplace. Our Channel Marketing team is focused on amplifying across our community, so we welcome you, your personal experience and different perspectives.
Growth Marketing Manager (Small Business) Responsibilities
  • Drive go-to-market by planning, executing and scaling marketing campaigns for products and best practices that benefit mid-sized managed clients across Facebook's platforms
  • Develop strategies for engaging managed advertisers to support onboarding, increase product adoption and surface upsell opportunities
  • Manage and optimize channels (such as email, Facebook ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer/partnerships etc.) to drive performance
  • Generate break-through analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency
  • Design and implement test plans to understand drivers of response and value
  • Analyze and communicate results in order to rapidly scale successful programs and learnings
  • Partner effectively with cross-functional teams, including sales, product and product marketing, creative and data science teams
  • Work closely with sales and product teams to develop a cohesive content and lifecycle strategy for managed clients
Minimum Qualifications
  • 5+ years of experience in Marketing
  • BA/BS degree or equivalent work experience
  • Experience in at least two of these areas (email, Facebook Ads, display, onsite merchandising, content marketing, digital video, lifecycle marketing)
  • Experience with A/B Testing, lift measurement
  • Experience partnering with sales or product teams to deliver marketing campaigns to businesses or consumers
  • Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Preferred Qualifications
  • Deep understanding of the marketing technology and advertising landscape
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $157,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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