Instagram brings more than one billion people closer to the people and things they love. The objective of the Community Lab—which sits under the Consumer Marketing Insights team—is to advance & defend Instagram's position as the place for emerging culture. Through an interdisciplinary blend of art & science, the Lab informs the products we build and the stories we tell to market them by illuminating & activating the interest communities, creators & media that push culture forward by enabling self-discovery, expression and belonging.
The Research & Strategy Manager, Creative is an expert in how culture manifests visually. They’re immersed in culture, with a strong intuition for where we are and, most importantly, where we’re headed. But their curiosity compels them to dig deeper, and they’re able to use data and research to interpret and contextualize inherently abstract concepts. They’ve worked in an environment where they must decipher culture for a wide array of stakeholders, and make strategy recommendations that are rooted in the cultural zeitgeist while advancing business priorities. The successful candidate will also be a leader. They will provide guidance & mentorship to a team of creative analysts and strategists, and serve as an indispensable peer to other leaders who are tasked with developing culturally resonant and responsive campaigns, activations and product experiences.
As the Lab’s Research & Strategy Manager, Creative, you will own and refine the Lab’s programs & techniques for tracking visual and aesthetic content trends, drawing upon research to explain & contextualize them, and then weaving trend insights into strategic and tactical recommendations. You will also be responsible for the Lab’s programs to identify & analyze culture-making creators, to advance internal understanding of cultural currents, provide inspirational sparks for campaigns and activations, and improve the cultural resonance of marketing initiatives and product experiences.
Our team of creative & cultural strategists are involved at every stage of the product and/or campaign development and go-to-market life cycle, with methodologies and deliverables taking many different forms and formats. The Lab is responsible for monitoring, interpreting, contextualizing and activating on culture, as it happens. As such, success in this role requires: a strong grasp of data & signals; the ability to internalize and apply research & strategic frameworks; and, strong intuition and abstract thinking. Day-to-day stakeholders include marketing managers, data analysts, UX researchers, product managers, content strategists, and policy managers.
Research & Strategy Manager, Creative Responsibilities
Manage & improve culture tracking programs for tracking culture-advancing creators and media-level aesthetic & visual trends
Develop & refine culture synthesis frameworks for interpreting and contextualizing culture, to provide both inspiration and direction for cross-functional teams
Innovate storytelling formats and forums for socializing cultural insights, to improve marketing & product outcomes through education and inspiration
Draw upon deep expertise of culture & consumer research to provide thought partnership on culturally-responsive creative strategy
Ensure the creative execution of marketing strategies are brand-accretive, culturally responsive and resonant with our target audience
Provide leadership through coaching & mentoring a high-performing team of creative strategists and creative analysts
ensure the team’s deliverables are sharp & actionable
dynamically rebalance team workload based upon business priorities & individual strengths
Support the Head of Community Lab with vision planning by identifying opportunities for investment and growth & developing proposals anchored on key business priorities
6+ years experience in Art Direction, Creative Strategy, Creative Production, Product Marketing, Market Research or related fields
Interest for Instagram, a personal interest in internet communities and culture, and familiarity with and interest in popular culture more broadly
Experience in influencing strategy in a matrixed organization
A demonstrated history of operating independently and with a diversity of stakeholders, and tracking and prioritizing multiple work streams simultaneously
A track record of critical thinking, especially as it relates to monitoring, analyzing, and synthesizing findings for specific audiences
An understanding of Instagram's values, vision, and mission, and how it applies to community and manifests across the Product team
Experience being empathetic culture builder, who shares with and learns from others in equal measure, and values the ways in which diversity of perspective enriches processes and outcomes
Experience developing frameworks & strategy, whereby observations are contextualized and then woven in actionable insights and programs that support partner teams
An advanced toolkit for collaboration — experience understanding and internalizing the needs and challenges of partner teams, look for efficiencies in workflows & program across team needs, and continually iterate and improve processes and deliverables based on ongoing feedback
Experience delivering insights & strategy within competing time and resources constraints, through application of resourceful, innovative and/or imaginative approaches to problem solving
Experience working in a data-driven technology environment
Experience with applied foresight & semiotics
Background or experience within creative and visual media, (e.g. digital publications, creative agencies, etc.)
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to email@example.com
(Colorado only*) Estimated salary of $183,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)