Product Marketing Manager

Product Marketing Manager
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Meta Financial Technologies is a product group focused on building products that help people and businesses connect to the digital economy and access the financial services they need. Today, we enable people and businesses in over 160 countries to make payments in 55 currencies. At Meta, what we do in FinTech is focused on: (1) Expanding access to monetization for aspiring creators, (2) Helping businesses acquire and serve their customers, (3) Enabling people to partake in the digital economy with new forms of payment, (4) Bringing payment experiences into the apps people are already using to connect with family and friends, and (5) Building for the metaverse and what money and financial services look like in this digital world. Our Consumer team builds safe and affordable financial services for people, enabling them to transact by sending money to friends and family or paying for goods and services using Meta's apps. We’re looking for a passionate and seasoned product marketer to join the Meta Financial Technologies marketing team. This person will be responsible for bringing to market consumer purchase use-cases on Meta’s messaging apps, i.e. Instagram, Messenger. The individual will help refine our product strategy, drive inbound and outbound marketing efforts, as well as handle the tactical go-to-market execution across cross-functional teams in order to deliver the best experience for our users. The ideal candidate will have a strong background in consumer marketing, clear and effective communication skills, and familiarity with the payments sector.
Product Marketing Manager Responsibilities
  • Lead go-to-market efforts for our consumer purchase use-cases on Meta’s messaging apps.
  • Work with the insights and research teams to engage in consumer segmentation and identify as well as address the needs of our users.
  • Develop core value props and messaging and ensure consistency across all channels.
  • Keep a pulse on the competitive person-to-merchant (P2M) landscape in the financial space and incorporate learnings into go-to-market materials.
  • Collaborate closely with cross-functional teams (including product, legal, policy, communications stakeholders and broader marketing team) to prepare for launch readiness.
  • Provide tactical support such as developing marketing assets, key FAQs, attending sprint planning and review meetings.
  • Identify product growth opportunities through marketing efforts and work with cross-functional partners to test and implement.
Minimum Qualifications
  • 7+ years of experience in product marketing or related disciplines in consumer technology
  • Experience setting strategic direction and executing operational and go-to-market plans that require input and execution from multiple teams
  • Experience in creating frameworks to evaluate problems and present a recommendation for how to proceed
  • Experience in influencing a cross-functional team
  • BA/BS degree
Preferred Qualifications
  • Experience within the payments sector
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $153,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.