Director, NA Creative Lead - Global Customer Marketing

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Director, NA Creative Lead - Global Customer Marketing
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New York, NY
Global Business Marketing is the Meta team tasked with sharing our mission-based story with brands, agencies and businesses around the world - AKA the best marketers in the world. We’re looking for a bold and prolific creative leader with a strong point of view to plan and lead our most exciting business efforts across our largest region, North America. With an ambition to create powerful, impactful cultural ideas, we need someone who is equal parts idea generator, craftsman and problem solver as we reimagine how Meta and our technologies go-to-market, how we show up on stages, and how shape industry conversations. You should be a tremendous manager – able to nurture and inspire the best talent, and a phenomenal partner – someone who’s willing to collaborate with other creative teams across Global Business Marketing in an effort to lift our brand and develop breakthrough work for our region. You’ll need to be strategically minded, and help the North America Marketing team develop the most impactful work for our region as it pertains to business objectives. You should be passionate about marketing (not just advertising) and have a sincere desire to innovate and change the way businesses connect to their customers. While you’ll need to lead a team, and manage many projects at once, we’re also seeking a maker at heart who understands how to build a cohesive and impactful brand story across many different channels, including a deep understanding of our own. We focus on both the small details and the big picture of how we’re presenting ourselves so you need to be comfortable moving fast and making things.
Director, NA Creative Lead - Global Customer Marketing Responsibilities
  • Lead the Creative and Success Story and Thought Leadership teams to build breakthrough, cultural insight-driven programs, advertising campaigns, events, activations, partnerships, education, content, and beyond
  • Conceptualize and create campaigns to communicate to a variety of different audiences in agencies, brands, small businesses and industry partners
  • Lead and direct both internal and external teams executing across mediums of video, digital, print, presentation and live events
  • Inspire and coach team members in order to raise the bar on our overall creative and strategic thinking
  • Continually drive and live best practices for building the best creative in a digital/mobile marketing environment
  • Work with marketing teams to ensure briefs are tight and will drive to the best work
  • Accountable for ensuring work across their team is on brief, on brand, and of the highest quality
  • Partner and collaborate with other regional leads to develop culturally specific work that resonates in region while sharing a global vision
  • Work in tandem with regional marketing, program, audience and media leads to prioritize the most critical work with the largest potential for impact
  • Partner with NA Leads to deliver on regional leadership asks in support of key cross functional stakeholders
  • Operationalize impactful ways to get work done efficiently while delivering creative that meets the highest caliber of standards
  • Attract, hire, develop, and grow the best creative talent
Minimum Qualifications
  • 12+ years of experience in brand marketing or advertising as a copywriter or art director
  • 5+ years of management experience
  • Experience developing creative assets applied across more than one medium
  • Experience conceptualizing ideas from ideation to launch
  • Proven communication and presentation skills
  • Proven experience to bring an idea to life from white board through to flawless creative execution
  • Knowledge of brand marketing and how to build marketing strategies
Preferred Qualifications
  • Bachelor's degree
  • Portfolio link to samples of your work
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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