Web/CRM Marketing Manager, AR

Web/CRM Marketing Manager, AR
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The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Meta Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are looking for an experienced and detail-oriented Web/CRM Marketing Manager to join our team. You will be working closely with the Reality Labs Spark Developer Partnerships team, providing support to omni-channel global activations, and helping develop powerful data-driven insights that will provide awareness, engagement, and retention across Spark (developer platform) supporting App Creators. The ideal candidate is a self-starter who has industry familiarity, the ability to work autonomously, and the skill to produce finished, high-quality marketing assets that are ready for deployment. In this role, the candidate will help plan, implement, run, and optimize marketing campaigns; will use digital channels, such as email, ads, and web, to drive results. This position is fast-paced, and a working style that thrives under pressure will be a source of motivation and inspiration. In addition, the ability to creatively problem-solve and effectively communicate across all teams, as well as with executives will be crucial for success.
Web/CRM Marketing Manager, AR Responsibilities
  • Build the strategic vision and direction for Spark AR’s CRM program, developing full-funnel lifecycle touchpoints throughout the users’ acquisition and retention phases
  • Build & drive the roadmap for channel development and growth, taking into consideration personalization, segmentation, and other marketing automation tactics
  • Manage day-to-day agency relationships and partner closely with all cross-functional stakeholders across creative, production, analytics, social, and web teams
  • Effectively manage and scale multiple work streams to ensure timely delivery of all campaigns
  • Leverage data analytics and technology tools to build out dashboards, testing plans, report on success, and identify areas of opportunity
  • Act as the liaison between Business Marketing, Marketing Communications and Product Marketing teams to ensure the program engages prospects and existing creators by highlighting the latest features of our platform
  • Stay abreast of industry trends and best practices, ensuring the team is focused on the right opportunities and maintains a data-centric approach
Minimum Qualifications
  • 5+ years experience in consumer technology with expertise in email marketing, performance strategy, or growth marketing
  • Proven experience guiding the growth and development of a full-funnel marketing automation program
  • Experienced at building and optimizing audience segmentation
  • Expertise in designing and implementing A/B test and learn experiments
  • Experience articulating vision, roadmaps and concept ideation with technical and non-technical cross-functional partners
  • Performance measurement skills including data analysis and building leadership reports
  • Experience being a great cross-functional project manager who can juggle multiple workstreams at once
  • Knowledge and understanding of web accessibility best practices & ADA requirements
Preferred Qualifications
  • Leadership experience, collaborative project management skills, and technical knowledge to lead day-to-day CRM programs and larger complex projects.
  • Experience marketing to enterprise audiences preferred.
  • Experience managing agencies and outside resources.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $153,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta's Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.