Data Scientist - Global Business Marketing

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Data Scientist - Global Business Marketing
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Global Business Marketing (GBM) contributes directly to Meta's mission by connecting advertisers and businesses with their customers and helping them grow through a variety of advertising solutions. We succeed when we help our customers grow their business. The GBM team is searching for a Data Scientist. The Data Scientist will use data analysis to understand customer profiles, produce reports to track our business, build models to provide insight into our customer base, identify opportunities, and measure the impact of our Marketing strategy. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced, dynamic environment.
Data Scientist - Global Business Marketing Responsibilities
  • Take advantage of massive amounts of structured data to understand how our customers interact with our product and service offerings
  • Proactively identify opportunities to improve the experience of businesses on the Meta family of apps using data science Lead the design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations
  • Partner with cross-functional teams to identify new opportunities requiring the use of modern analytical and modeling techniques Design and execute experiments (e.g., A/B testing, multi-armed bandit)
  • Effectively communicate insights and recommendations to business leads and influence strategic decision-making Frequently switch between on-the-ground tactical execution and 30k foot strategy
Minimum Qualifications
  • 2+ years of experience in a data science capacity in a business strategy, marketing, finance, engineering, or analytics organization
  • Experience with data querying and manipulation using SQL, Python, or R Experience with experimental design
  • Experience with data analysis and statistical modeling using the R or Python ecosystems, with packages such as pandas, Statsmodels, Scikit-learn, Tidyverse (dplyr, ggplot2, etc.)
  • Communication and presentation skills
  • Currently has, or is in the process of obtaining a Bachelor's degree in Math, Statistics, Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience. Degree must be completed prior to joining Meta.
Preferred Qualifications
  • An MBA or Master’s or Doctorate degree in a quantitative discipline like Math, Statistics, Economics, Computer Science, Physics, Engineering, Operations Research
  • Self-starter, comfortable with ambiguity, experience initiating and driving projects with minimal oversight and guidance
  • Proven track record of leveraging data to deliver business value and present data-driven insights to business audiences
  • Experience developing data pipelines via SQL and Python-based ETL framework
  • Experience with Small Business landscape and/or online marketing and advertising
  • Comfortable using version control tools such as git or mercurial
  • Experience building cross functional relationships across a variety of functions to launch projects to drive business value
  • Experience communicating with and influencing technical and non-technical audiences (engineers, data scientists, program managers, marketers)
  • Experience shipping code into production
  • Experience working with or in support of diverse communities
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $170,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.