Measurement Lead

Measurement Lead
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Meta India’s Marketing Science team is seeking to hire an experienced professional to lead its efforts in the area of Direct Response (DR) Measurement and Analytics for key Industry verticals. The objective of the role is to closely work with the largest DR advertisers in India to help them in their journey to get to best in class in marketing measurement. This role requires consulting skills to help craft the overall Marketing measurement strategy for the client, as well as deep data/statistical skills to be able to work closely with their client in executing measurement experiments. This role offers an opportunity to learn about and impact many Industry verticals that leverage Performance advertising, and an opportunity to work with the best minds in the performance advertising /marketing measurement ecosystem. In addition this role provides a chance to work with third party measurement partners to help build customized solutions and tools for measuring advertising impact in India.
Measurement Lead Responsibilities
  • Work closely with the Meta advertisers, Meta account management teams, and Meta Marketing Science teams.
  • Work closely with top advertisers and influence CMOs/Marketing teams to adopt best in class measurement approaches based on sound first principles of marketing science
  • Partner with Internal account teams and client teams to create measurement plans/ Learning agendas for the quarter/half. Work closely with advertisers to prioritize hypotheses, select measurement technique/tool, and provide execution support (campaign design etc.) as required to run identified measurement tests
  • Help advertisers interpret results and how to action the results
  • Based on this work help identify best practices and scale across managed accounts, create case studies to help influence industry pracices.
Minimum Qualifications
  • Ability to run statistical models using tools like R, etc.
  • Excellent communication and client-interaction skills are essential
  • Statistical analysis experience, experience in experimental design for marketing measurement
  • Masters or higher in statistics/econometrics/mathematics or similar fields is a prerequisite.
  • Strong SQL skills to extract, aggregate data and run analysis independently.
  • Between 6 - 12 years of relevant experience in data sciences, marketing measurement, analytics consulting or similar areas.
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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