Global Brand Measurement Insights Manager

Global Brand Measurement Insights Manager
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The Meta organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. We're seeking a Brand Insights Lead for the Meta Marketing Insights team. We are seeking a leader who demonstrates remarkable ability to harness and translate strategic insights into actionable marketing plans and strategies across the full product portfolio (Portal, Oculus, AR). This role will help inform marketing communications, brand strategy and architecture, and ultimately create more value for consumers and Meta INC. You will be a methodological thought leader on brand measurement and refine a vision for evolving Meta into a best-in-class customer-focused organization, bringing cohesive end-to-end customer experiences to life. You will work directly with cross-functional partner teams: Marketing, Sales & Retail, Marketing Analytics, and Customer Experience. This person will be the strategic evangelist of all things brand insights and measurement for the organization. The ideal candidate will have exceptional research skills, proven hands-on experience as practitioner and leader, a hunger to drive significant business impact/outcomes, and an interest to remain deeply engaged in the execution of work. The ability to create strong cross-functional partnerships with marketing and analytics teams is critical, and a passion for technology and Meta is a must. Balancing being both a visionary leader and everyday executor is essential.
Global Brand Measurement Insights Manager Responsibilities
  • Own all things related to Brand tracking, measurement, and final creative testing globally for Meta spanning current (Portal, Oculus, RBS) and upcoming products.
  • Provide thought leadership to a diverse set of stakeholders spanning all FRL functions such as Portfolio marketing, Media, and Brand.
  • Partner with Brand Marketing to define brand strategy as brands launch, expand and evolve across international markets.
  • Develop and execute a global brand health and sentiment measurement vision leveraging best-in-class quantitative research solutions with a variety of different data sources and platforms. Translate data insights into actions and recommendations.
  • Partner with Marketing Analytics on third party measurement projects to help the organization understand marketing’s impact on brand health.
  • Develop novel techniques to understand the real world impact of FRL brands in partnership with Meta FoA (family of apps) stakeholders.
  • Partner with Decision Science to develop hypotheses and comprehensive measurement plans, design and execute experiments, build models to understand the levers of brand value and enable a holistic understanding of consumer sentiment across the acquisition funnel.
  • Influence decision-making, GTM planning and goal-setting through highly effective communication with all levels of stakeholders, including leadership.
  • Leadership in technique and methodology is essential. High degree of end-to-end ownership from survey design, deployment (both on Meta platform as well as external) through to analysis & recommendations is required.
Minimum Qualifications
  • Methodological expertise in a variety of quantitative and qualitative research methods. Knows how/when to utilize a CHAID versus a logistic regression, a shop-along versus mobile diary, a segmentation versus basic profiling.
  • At least 10 years of experience in marketing/market research and/or analytics/measurement. At least 3 years of team management/leadership experience.
  • Experience owning brand health measurement techniques such as brand tracker and quantitative surveys. Experience with leading third party measurement studies such as Nielsen TMR/DAR/TAR, Lucid, Samba TV etc.
  • Hands-on experience querying data-bases to link survey-responses with user-behavior and interpreting the results through stratification & segmentation essential.
  • Experience leading insights-driven product launches from foundational exploration to GTM execution, driving impact and influencing product and marketing decision-making.
  • Experience engaging with engineering and product stakeholders as well as brand marketing/communications stakeholders.
  • Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
  • Respectful when challenging assumptions, and gives and receives feedback with equal grace.
Preferred Qualifications
  • PhD in Stats and/or certification/in-depth experience in Data Science methodologies.
  • Experience embedded on a Marketing or Consumer Brand team.
  • Experience to quickly scale and prioritize activities, drive change and collaborate effectively with a variety of partners in a dynamic and fast-paced environment.
  • Excellent communication and presentation skills with a proven track record of using insights to influence executives and colleagues.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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