Product Marketing Manager, Instagram Creator Blockchain Experiences

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Product Marketing Manager, Instagram Creator Blockchain Experiences
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London, United Kingdom
Instagram was built to connect people to the people and interests they love, and creators are critical to our platform. We’re investing heavily in helping creators turn their passion into a living by building a portfolio of monetization products, including innovative tools that are backed by blockchain technology. We are looking for a passionate Product Marketing Manager to join our Creator Blockchain Experiences pillar. This is the pillar within Instagram that has built and launched Meta’s very first NFT (Non-fungible token) product, Digital Collectibles, announced on May 9th. Our mission is to empower creators, through blockchain technologies, to build connections with their fans that are meaningful, monetizable and recognized anywhere. As a PMM in this pillar, you'll be responsible for creating business and product strategies, building and managing our go-to-market plans, coordinating a cross-functional team in Instagram as well as with cross-functional counterparts across Meta. The ideal candidate will have a multi-disciplinary background that includes business strategy, analytical rigour and strong marketing experience - as well as being passionate and curious about the creator & Web3 ecosystems. At Instagram, we are focused on building a diverse and inclusive workplace. Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives.
Product Marketing Manager, Instagram Creator Blockchain Experiences Responsibilities
  • Partner with product management and engineering to define the strategy and roadmap for new blockchain-enabled creator monetization experiences
  • Envision and execute go-to-market plans, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products
  • Surface & synthesize qualitative & quantitative insights that shape product direction
  • Establish, refine & scale our blockchain-enabled experiences with creators & users
Minimum Qualifications
  • 6+ years of work experience in business strategy, product marketing, or marketing
  • Experience launching and driving adoption for new products and services while owning and achieving KPIs
  • Experience developing marketing strategies using both quantitative and qualitative insights
  • Experience conveying ideas to end users and engineering teams alike
Preferred Qualifications
  • BA/BS degree
  • MBA
  • Experience with monetization or financial products
  • Experience working with or in support of diverse communities
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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