Application Manager, Salesforce Marketing Cloud

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Application Manager, Salesforce Marketing Cloud
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We are seeking an Application Manager for the Salesforce Marketing Cloud platform. This person will translate business requirements and data insights into marketing initiatives utilizing Salesforce Marketing Cloud and Automation Studio. The ideal candidate will have prior technical architecture experience building successful and high-quality Marketing Campaigns as well as leading Salesforce Marketing Cloud implementations.
Application Manager, Salesforce Marketing Cloud Responsibilities
  • Lead cross functional teams towards predictable execution without supervision and partners with vendors and engineering teams to implement solutions that drive business value
  • Meet with clients to analyze their work practices and understand the nature of their businesses to properly define needs and customize marketing solutions using Salesforce Marketing Cloud
  • Serve as the subject matter expert and advisor on the Salesforce Marketing Cloud ecosystem (email studio, journey builder, mobile push, SMS, cloud pages, ad studio, social studio, etc.)
  • Develop and implement marketing automation in Salesforce Marketing Cloud
  • Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup and deploy email campaigns including: automations, triggered emails, one-off user-initiated emails and A/B tests to improve campaign performance
  • Design nurture journeys, content libraries based on best practices - actionable blueprint of the workflows/processes for lead capture, nurture, tracking and reporting that align the capabilities of the Salesforce Marketing Cloud Solution
  • Imagine innovative products and solutions that solve complex business problems fully leveraging Meta’s technology stack
  • Design engaging campaigns using your understanding of the nuances of email HTML and CSS within email campaigns
Minimum Qualifications
  • 5+ years of experience implementing Salesforce Applications
  • 5+ years experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder and Journey Builder
  • 5+ years of full lifecycle implementation experience using various SDLC methodologies, including Waterfall and Agile
  • Certifications: Advanced Administrator, Service Cloud Consultant, and Marketing Cloud Developer
  • Self-starter with experience working independently with a proactive working style
  • Communication skills and experience interacting with internal and external stakeholders
  • Demonstrated experience working in a fast-paced environment
Preferred Qualifications
  • Demonstrated experience in Human Resources related domains: HCM, Payroll, Benefits, Recruiting, etc.
  • Working knowledge of MuleSoft integration platform
  • Demonstrated experience with lightning component development
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $162,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.