Consumer Communications Manager, Reality Labs

Consumer Communications Manager, Reality Labs
Meta is looking for a creative, experienced, and flexible Consumer Communications Manager for its AR/VR Reality Labs products. This person will be a member of the Reality Labs AR/VR Communications team, leading consumer communications for products like the Meta Quest 2 VR headset and Ray-Ban Stories smart glasses. The successful candidate will drive the consumer communications strategy for Meta’s AR and VR hardware products by understanding business goals, working with business partners, developing program ideas and strategies, and then executing on consumer campaigns to reach the appropriate audiences. The ideal candidate is a strong writer, great with media, patient, and is creative in developing diverse communications campaigns to achieve business goals. They’ll love digging into the data on their own and with partners on teams like marketing to understand audiences. They’ll be passionate about emerging technologies, excited to work closely with many cross-functional partners, and will be comfortable in fluid environments with tight deadlines.
Consumer Communications Manager, Reality Labs Responsibilities
  • Understand business goals to inform and develop a comprehensive strategy for engaging the consumer/lifestyle press and audiences around AR/VR hardware
  • Build and maintain a narrative for AR and VR tailored to consumer press
  • Own and nurture relationships with consumer/lifestyle reporters and outlets on behalf of AR and VR teams
  • Plan and execute proactive campaigns and beats targeted to the consumer press audience, partnering with subject matter experts on the comms team for content, product, etc.
  • Drive subject specific communications and narrative developments around specific use cases such as VR fitness. This will likely expand audiences to include some tech press and working with partners on the wider communications team to do this
  • Manage consumer PR agency
  • Provide product reviews campaign support during product launches
Minimum Qualifications
  • Bachelor’s Degree in Journalism, Communications, or related field
  • 8+ years of work experience in external communications or media relations
  • Experience with media relations across consumer publications
  • Experience drafting narratives
  • Experience working with executives
Preferred Qualifications
  • Experience in hardware communications and software products/services
  • Experience working on AR/VR technologies and/or emerging tech categories
  • Experience with privacy and security elements of product communications
  • Proficiency with media relations and placements across business, tech and consumer press
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Estimated salary of $148,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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