Director of In-App Content, WhatsApp

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Director of In-App Content, WhatsApp
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WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.

WhatsApp is looking for an experienced and accomplished Marketer to lead our efforts in building the Brand with our large global user base through In Product communication and content. The Head of In App Content will lead the charge in thinking about how we communicate with our users through our product and bring to life our brand within the App - through strategic and innovative thinking, taking an editorial approach that is both data driven and influenced by their keen sense of what delights WhatsApp users across the world. They will need to demonstrate repeated prior success designing and executing powerful editorially driven content that drives delight for users - ideally within a digital product. Furthermore, they must demonstrate having done so in close collaboration with cross-functional teams in Product, Creative, Data Science, Insights, Communications, Product Growth, Policy, and Business.

To be successful in this role, this leader will need to be a visionary who is part editor and part strategist with the ability to develop a comprehensive and iterative content strategy, advocate for and activate the strategy and get the best out of our creative partners to deliver unique experiences for users. This leader will own the (i) the marketing/editorial plan in the product i.e., what we plan to communicate and when we will do so; (ii) the development of creative through specific in-product communications channels; and (iii) the evolution of our position and tone as we engage users. This leader will have the unique and exciting challenge of solving for how a brand that connects billions of people can now communicate as a personal brand with its users.
Director of In-App Content, WhatsApp Responsibilities
  • Strategic Ownership: Drive WhatsApp In-App Content Strategy, including establishing and evolving an editorial strategy, in service of building a loved Brand around the world
  • Build: Create editorial content programs and franchises that maximize the Apps surfaces and ladder to the Brand Goals
  • Execute: Deliver content in multiple mediums and formats that engage with our users and further their engagement with our brand and product
  • Measure: Oversee editorial calendars, analyze performance of content and channels, report to leadership regularly and optimize for delivery against priorities
  • Manage: Hire and grow an In-App content team to deliver on annual goals and partner closely with Cross-Functional teams (Product, Creative, Insights, Data Science, Growth, Policy and Business) to identify opportunities and deliver best in class work
Minimum Qualifications
  • 15+ years of experience in shaping and executing editorially driven content
  • 10+ years of experience with team leadership, people management, cross-functional team leadership, team building, or team management
  • Background in copy and editorial for digital surfaces
  • Experience utilizing research and data to shape copy
  • Demonstrated experience with storytelling and delivering compelling content and creative
  • Experience working on global brands or entities
  • Experience in building and scaling teams & influencing cross-functional teams
  • Creative and inventive problem solver capable of operating both in a strategic capacity and a hands-on/execution capacity
  • Leadership experience in a global role with global product launches, and knowledge of diverse cultural, social and business landscapes
Preferred Qualifications
  • Demonstrated understanding of WhatsApp as a brand and product
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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