The Small Business Group contributes directly to Facebook's mission by connecting every small business in the world with their customers on Facebook, Instagram, and Messenger, and then helping them grow through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business. We’re in the business of helping small businesses. The Small Business Group at Facebook is one of two sales channels responsible for Facebook’s multi-billion dollar advertising business. Our Small Business Team helps more than 99% of Facebook’s 10 million plus advertisers and 200M businesses on our platform find success.
The Marketing leader will oversee a global digital marketing team responsible for activities that attract, retain, and grow our small business clients through imagining and launching marketing campaigns on traditional digital channels such as email, on-site, in product. You will also work closely with our integrated marketing leader to ensure that we have a full funnel strategy for key business initiatives that is communicated through on & off-platform channels.
To do this, you will oversee and drive your organization to develop a full range of initiatives including understanding business objectives, developing a lifecycle marketing plan, influencing business strategy, designing campaigns to achieve large scale objectives, localizing for global markets, executing campaigns, and conducting analyses to refine and measure returns. Additionally, you will be charged with developing partner marketing capabilities and improving our collaboration with product development to prioritize small business feature sets. The leader is empowered with global responsibility for a significant operation, working cross-functionally with product teams, regional sales leaders, data scientists, other marketing and creative teams and cross-functional partners. Ideal candidates will have experience building and managing scaled sales and marketing teams, making data driven marketing decisions, overseeing complex operations, product marketing experience, recognizing patterns of success (and failure) quickly, and working cross-functionally. Success in this position requires leadership, strong analytical skills, and the ability to thrive in a dynamic, collaborative environment. This is a full-time position.
Head of Business & Strategic Growth, Small Business Group Responsibilities
Accountable for achieving revenue and brand metrics
Innovate and develop new campaigns
Build strong working relationships with leaders across Facebook teams (e.g. product, engineering, sales, business development, marketing, human resources sales planning/operations and finance)
People leadership responsibilities including developing managers, building organizational structures, recruiting, training, development
Member of the Small Business Group leadership team overseeing all Small Business initiatives
12+ years of professional experience in marketing and sales-driven environments
7+ years experience building and leading teams
Demonstrated experience with performance and digital marketing
Proven leadership experience being organized and influencing and communicating direction
Experience engaging at an executive level with cross-functional groups
Experience working internationally (including management of teams or priorities outside the US)
Experience working with or in support of diverse communities
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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