Partner Marketing & Enablement Lead

Partner Marketing & Enablement Lead
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The Business Messaging Group’s (BMG) mission is to make business messaging the primary way people and businesses communicate. Partners are a vital part of our ecosystem, helping businesses of all sizes integrate WhatsApp, Messenger, and Instagram into their customer experience, from marketing through customer support. The Partner Marketing & Enablement Lead will manage a team of skilled professionals dedicated to supporting partner success, and will work closely with the account management team and partner programs team. This role will be responsible for defining the strategy and developing scalable mechanisms for helping partners in marketing, selling, implementing, and supporting our solutions in order to drive consistent, and scalable growth of our business through the partner ecosystem. You will collaborate with key stakeholders to extend and execute our partner enablement strategy based on an experienced understanding of our ecosystem and channel model. Success in this position requires a solid understanding of the major partner types and their business models, go-to-market strategies, channel sales models, and the ability to identify skills gaps and roadblocks to successful partner growth. Our ideal candidate has experience managing marketing and enablement programs and partner operations with a focus on time to revenue. You exhibit strong technical rigor, sales acumen, organizational skills, and the ability to build an approach that will scale with the channel scale and growth. Given the rapid growth of our partner program, this role is critical in ensuring partners have the knowledge and skills necessary to sell, deploy and support Meta’s business messaging APIs globally. A successful candidate for this role is energetic and willing to roll up their sleeves to meet established objectives, while setting the vision to help build and scale the marketing and enablement function globally.
Partner Marketing & Enablement Lead Responsibilities
  • Perform detailed needs assessments and develop the strategy for partner marketing and enablement team in collaboration with the partner channel organization and the broader marketing team.
  • Improve the overall sales and delivery readiness of the partner ecosystem. Provide ongoing support to key partners and develop new initiatives to drive sustained business growth.
  • Extend and enhance the current partner enablement program to help ensure partners can be onboarded at scale.
  • Develop partner outreach strategy and cadence with input from partner sales team and marketing teammates. Manage communications to partners for all product launches, and support mid-flight and post launch analysis.
  • Support partner marketing programs such as MDF to ensure partner investments drive clear ROI.
  • Build relationships with the partner sales team to understand their needs and support the GTM initiatives through new scaled marketing initiatives.
  • Engage regularly with internal stakeholders and key channel partners to monitor opportunities, new requirements, and future goals.
  • Identify and develop metrics to measure and assess success of the partner marketing and enablement initiatives and continually identify opportunities to improve, and provide regular progress reports to stakeholders and executive management.
  • Manage and develop the partner marketing and enablement team members, and lead capacity planning for future team growth.
Minimum Qualifications
  • 12+ years of relevant work experience including but not limited to marketing or enablement
  • 3+ years experience managing teams
  • Experience collaborating across cross-functional teams to drive successful outcomes
  • Demonstrated independence in launching and managing programs
  • Experience in partner programs, enablement, and global program delivery for large enterprise technology company
  • Effective strategic and critical thinking skills
Preferred Qualifications
  • Sales and Marketing background
  • Demonstrated skills in team leadership, problem solving, and attention to detail
  • Experience supporting and enabling software resellers
  • Excellent internal and external communication and presentation skills
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $225,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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