Consumer Product Marketing Manager, Messenger

Messenger iconMessenger
Consumer Product Marketing Manager, Messenger
Messenger iconMessenger
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Messenger’s goal is to empower people to feel closer even when they’re not physically together. In this world, everyone can stay connected and share experiences with close friends and family everyday. We’re looking for a strategic data-oriented Product Marketing Manager to lead new channel expansion for marketing in Messenger. In this role, you will explore new marketing channels, starting with in-product opportunities, to find new avenues to drive full-funnel marketing outcomes through rigorous testing and optimization, audience targeting and solid measurement. The ideal candidate is strategic, has worked across a number of growth marketing channels, and experience taking initiatives from 0 to 1. Working closely with product, product marketing, insights, creative, engineering, data science, and analytics, you’ll create hypotheses for new channels, define target audiences and measurement plans and launch tests. You’re an expert at setting a vision and realizing that vision through a combination of strategic and operational chops. You love digging into data, troubleshooting, learning new technologies and solving difficult problems while collaborating effectively with multiple cross-functional teams.
Consumer Product Marketing Manager, Messenger Responsibilities
  • Research and evaluate new prospective marketing channels
  • Build concrete test/launch/optimize plans that aim to quickly evaluate the potential of new channels
  • Own the build, launch, and measure phases end-to-end including target audience, messaging, testing and measurement plans
  • Work cross-functionally with product, engineering, analytics, data-science, product, creative and other cross-functional teams to launch new channels from scratch that work effectively with our internal tools
  • Analyze and report out on channel performance in partnership with analytics
  • Own ongoing optimization and growth of new channels until the channel grows to support full-time resources
  • Drive go-to-market strategy and plans working closely with cross-functional teams to determine effective launch strategy, positioning and narratives
Minimum Qualifications
  • 8+ years of experience in performance or growth marketing, digital media, lifecycle marketing, or marketing measurement
  • Experience developing and driving analytically rigorous online and offline marketing campaigns
  • Experience in the consumer technology or internet industry
  • Analytical and problem-solving experience
  • Experience partnering with and influencing cross-functional teams
  • Project Management experience
  • Executive and product team communications experience
Preferred Qualifications
  • Experience launching, testing and scaling multiple marketing channels from scratch and you've built a depth of expertise that enables you to confidently push boundaries and take the lead
  • Experience moving channels through from new to become part of a core marketing mix
  • Experience diving in to draw out insights from our existing channels to inform tests and launches of new experimental channels
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $153,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.