Retail Channel Marketing Executive - DACH

Retail Channel Marketing Executive - DACH
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Berlin, Germany
Meta Reality Labs is looking for a highly talented marketer to take on the role of Retail Channel Marketing Executive for the DACH/Benelux. This new, exciting, and important role will be responsible for driving our Retail channel marketing execution and coordinating channel activities for Meta Quest at retail. The role will report into the Retail Channel Marketing Manager for the DACH/Benelux. The Retail Channel Marketing Executive will support in executing campaigns and programs in store and online, reviewing performance, supporting our Retail partners whilst continually improving our toolset and processes to meet our goals.
Retail Channel Marketing Executive - DACH Responsibilities
  • Manage and implement campaigns and activities across retailers ensuring our assets meet brand standards and is in service of overall Meta strategy
  • Coordinate and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
  • Work with our retail partners for approval on fixtures, temporary displays, staff training and education
  • Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)
  • Build and manage a calendar of activity, gathering input from key stakeholder teams
  • Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
  • Identify new processes and opportunities to ensure consistency and business optimization
  • Provide analysis of the German retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns
Minimum Qualifications
  • BA/BS in Business and/or Marketing related field
  • Experience in retail marketing or a related field working within Consumer Electronics
  • Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
  • Understanding of the DACH/Benelux tech retail landscape with direct experience working with MSH, Alternate, Otto and Coolblue
  • Proven knowledge in selling consumer goods online and in store
  • Ability to express ideas with clarity
  • Experience in conducting analysis of marketing programs
  • Experience working in a cross functional and fast paced, collaborative environment
  • Fluent English and German
Preferred Qualifications
  • Experience building and delivering presentations
  • Experience in working in a remote team environment
  • An additional European language
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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