Product Marketing Manager, Search Monetization (Instagram)

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Product Marketing Manager, Search Monetization (Instagram)
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Within Instagram’s Business organization, the Emerging Business team has the mission to identify, build, and scale new monetization opportunities. We are looking for a Product Marketing Manager to support the monetization of Search experiences and surfaces within Instagram. This individual will be responsible for driving product strategy for this 0>1 ad product and leading go-to-market to launch and drive adoption. The ideal candidate will have a multi-disciplinary background—including strategy and analytical skills, and have some experience in consulting, go-to-market, product management, digital advertising and/or search advertising. We’re looking for strong problem solvers who are passionate about understanding the needs of businesses and influencing product roadmaps. They should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent communication skills are a must. At Instagram, we are focused on building a diverse and inclusive workplace. Our team is focused on amplifying diverse perspectives across our business community, so we welcome you, your personal experience and different perspectives.
Product Marketing Manager, Search Monetization (Instagram) Responsibilities
  • Drive product strategy in partnership with product management, engineering, design, user research, and data science
  • Represent the market and influence the product roadmap through market research, competitive assessments, quantitative analysis, and qualitative feedback from brands
  • Lead and activate go-to-market plans, including coordinating and communicating the rollout of new products both internally and externally
  • Manage alpha/beta testing to ensure successful launches and to accelerate product-market fit
Minimum Qualifications
  • BA/BS degree
  • 6+ years working in management consulting, investment banking, business and operations, product management, product marketing, product strategy or other analytical roles
  • Experience collaborating cross-functionally and managing multiple stakeholders
  • Effective communication skills
  • Experience influencing strategic decisions through structured frameworks, data-driven analysis, and clear recommendations
Preferred Qualifications
  • MBA
  • Experience with go-to-market strategy
  • Experience in digital advertising, particularly search advertising
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Estimated salary of $157,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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