Product Growth Analyst

Product Growth Analyst
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Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Product Growth Analyst Responsibilities
  • Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products
  • Identify the opportunities most important for growth to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth-focused engineering teams to execute on projects based on what’s identified to accelerate the growth and adoption of Meta products in all the markets we serve
  • Understand funnels, ecosystems, user behaviors, and long-term trends in the adoption of our products to identity opportunities for step-changes and angle changes in growth
  • Define and analyze metrics that inform the success of products and allow us to monitor the heath of product adoption in the markets we serve
  • Communicate the state of business, experiment results, opportunities, etc. to product teams
  • Influence and inform product teams through presentation of data-based recommendations
  • Lead the product understanding process using data to identify opportunities to remove friction and accelerate growth and market adoption of our products
  • Lead the ideation and execution of product changes that drive growth, partnering with Product Management, Engineering, Design, Content Strategy and Data Science
  • Bring a deep understanding of growth and optimization best practices to growth focused engineering teams
  • Drive consensus and prioritize the road-map of the growth-focused engineering team to drive a ruthless focus on the most impactful ideas
  • Partner with product designers who are also members of our growthfocused product and engineering teams to ensure that designs incorporate known best practices, remove friction, and will be effective at increasing product adoption in the market
  • Partner with Engineering and Data Science to develop and implement experiments to test hypothesis for which changes will drive product adoption and growth
  • Analyze the results of experiments to determine what should launch or not
  • Learn from and iterate on those experiments by identifying additional opportunities to drive growth
  • Communicate and simplify concepts to build buy-in with the engineering team
  • Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements
  • Understand the competitive landscape facing Meta products and relative position in the market to inform the product growth strategy and design
  • Lead direct response communication efforts with users and potential users of Meta products, choosing the best targeting, channel, and message to drive product adoption
  • Take product optimizations best practices that are known to be effective and implement them in other places
  • Optimize funnels to reduce friction and drive the best possible experience for users who are going through any product flows necessary to become users of our products and services
  • Lead product adoption efforts partnered with product growth teams to effectively promote high retention experiences
  • Telecommuting is permitted from anywhere in the United States
  • Travel Required
Minimum Qualifications
  • Master's degree in Statistics, Mathematics, or related field. Experience must include 24 months involving the following:
  • Quantitative analysis
  • Working collaboratively with product team Members, including product management, engineering, design, data science, and data engineering
  • Manipulating data sets through statistical Software, including R, SAS, and Pivot Tables
  • Product optimization, including funnel, website optimization, and outbound communication channels like email or push notifications
  • SQL
  • Product optimization or growth best practices
  • Making analytical, data-driven decisions and communicating the results of analyses
  • Statistics, including hypothesis testing, product experimentation, regressions, and experimentation logic and biases
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.