Brand Strategist, FB App

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Brand Strategist, FB App
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Facebook just turned 20 years old and as one of the original social media networks, there’s never been a more important time to think about the future of our brand and how we communicate FB’s value to new and current users. To that end, Facebook is looking for a Brand Strategist to work on the global brand team. Brand Strategy is responsible for positioning the brand, supporting the brand identity definition and governance, and leading and influencing strategy for many different types of outbound campaigns. The ideal person for this role knows how to energize and direct teams to solve complex problems. They have a strong background in developing creative and insights-driven brand, marketing and/or creative strategies. They are a doer with the unique ability to solve problems, collaborate, and help teams maintain strategic focus during the course of high-priority brand initiatives. We require this person to be in office at least 3 days per week and has the ability to travel a few times per quarter for meetings and off-sites.
Brand Strategist, FB App Responsibilities
  • Continuing to build out FB App's Integrated marketing strategy
  • Author and partner on a wide variety of marketing plans and briefs
  • Strategically lead and collaborate throughout an entire marketing campaign process from brief to measurement report with internal partners and external agencies
  • Bring the brand and visual identity lens to the creative, ensure we are applying our identity system
  • Serve as a point of contact to review strategic and creative work from various teams across the org
  • Identify and drive opportunities to extend outbound campaign thinking into strategic systems or guidance for others to leverage
Minimum Qualifications
  • 7+ years experience in a brand or creative strategist role at a brand-side company or advertising agency
  • Experience taking in myriad data, research and insights and distill it down to simple focused marketing strategies, recommendations and briefs
  • Experience partnering with and guiding cross functional teams, creative teams and agencies, stewarding the brand and consumer
  • Experience with culture and consumer brand trends and proven experience applying them to brand and marketing opportunities
  • A self-starter who can thrive in a fast-paced and ever-changing environment
  • A proven interest in the Facebook brand. Someone who sees the potential in our brand and product and actively uses the platform
Preferred Qualifications
  • Experience working with or in highly matrixed organizations
  • Experience operating independently, balancing high level strategic/creative thinking with detailed execution across multiple projects
  • Experience problem solving and provide points of view in an ambiguous environment
  • Experience implementing and optimizing brand architecture and identity
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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