Growth Marketing Manager, B2B SEO Strategy

Growth Marketing Manager, B2B SEO Strategy
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Meta's mission is to give people the power to build community and bring the world closer together. Meta builds technologies that help people connect, find communities, and grow businesses. Business Growth Marketing (BGM) contributes directly to this mission by connecting every business in the world with their customers and sharing guidance so they can improve performance and in turn, be compelled to further advertise on the platform. We're seeking an Organic Search (SEO) Manager to grow our SMB footprint across the business lifecycle: acquisition, retention and growth. This person will be responsible for defining a path to increasing search visibility, traffic and revenue across all of our B2B web properties: Facebook for Business, Instagram for Business, WhatsApp for Business and Meta for Business. This person will be responsible for directing technical, on-page, off-page and content strategies on a website that reaches millions of people each day and evangelizing products that connect billions of people across the globe.
Growth Marketing Manager, B2B SEO Strategy Responsibilities
  • Lead and implement SEO Strategy to increase search visibility/rankings, grow traffic with relevant intent and drive incremental revenue
  • Perform keyword research and prioritization, balancing opportunity for growth with level of effort to optimize for potential impact
  • Oversee retention of domain equity during migration to meta.com from other owned domains
  • Consult with product and web teams to apply SEO best practices across content development and refreshes
  • Partner with Data Science and Marketing Analytics to hone measurement framework and monitor/report on key performance metrics
  • Work with country managers, web and content teams to grow Meta share of voice in international markets
  • Conduct competitive analyses and market research to identify opportunities and trends
  • Stay up to date with industry trends, search engine algorithm updates and the impact of generative AI to stay ahead of the competition
Minimum Qualifications
  • 7+ years of experience in SEO, with high-traffic and highly competitive web properties
  • Expertise in balancing on-page, off-page, technical, and content SEO
  • Experience with website migration, redesign, and personalization
  • Experience managing SEO on a multiregional and multilingual website
  • SEO tools and software experience
  • Web analytics experience
  • Experience with marketing automation and artificial intelligence based web tools
Preferred Qualifications
  • Experience building narratives informed by data and long term trends
  • Conversion rate optimization, landing page optimization, and A/B testing experience
  • Experience with balancing keyword/content/link strategy across multiple owned domains
  • Experience with HTML, CSS, and Single-Page-Applications
  • Experience influencing cross functional teams, getting buy-in from leadership and utilizing resources as efficiently as possible
  • Communication experience with a penchant for upleveling narratives to leadership
  • Understanding of business lifecycle, performance marketing, and Paid vs Organic Search cannibalization
  • Leadership experience with a vested interest in mentorship and developing junior employees
  • Experience with BrightEdge or similar SEO Tools
  • Basic SQL knowledge
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.