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Integrated Marketing Manager, MR

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Integrated Marketing Manager, MR
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Meta + Reality Labs Overview At Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Integrated Marketing Manager for the Meta Quest team within Reality labs to help drive the future of mixed reality devices forward. The Role The Meta Quest marketing team is responsible for driving the outbound consumer marketing strategy to support our mixed reality device portfolio from acquisition through to retention. This includes always on activity as well as developing full funnel programs to support new hardware launches. In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fuelled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes. The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories.
Integrated Marketing Manager, MR Responsibilities
  • Build best in class marketing programs, with a focus on strong connections planning across owned channels, that drive funnel and revenue growth
  • Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data
  • Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business
  • Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics
  • Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
  • Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
Minimum Qualifications
  • 8+ years of experience in a centralized integrated marketing function
  • Experience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefs
  • Experience to develop recommendations and synthesize learnings through data
  • Equally experience leading cross functional teams as they are in tactical execution
  • Track record of building effective partnerships with PMM and cross-functional teams inclusive of social, influencer, creative, lifecycle, web, retail, and performance marketing to shape multi-year brand strategies
  • Experience in leading complex marketing programs from ideation to execution through to reporting
  • Experience navigating change and driving through ambiguity
Preferred Qualifications
  • Hardware marketing experience
  • Global experience is a plus
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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