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FacebookBrand Manager, Creator Marketing
FacebookThe Creator Marketing team seeks an experienced individual to develop and execute brand strategy to drive cultural relevance and take our brands to new heights.
In this role, you will be at the helm of steering our global brands, strategically embedding the brands in culture, bringing its value prop to life with creators and consumers through integrated marketing and breakthrough activations. You will partner with various teams to build foundations that streamline our go-to-market including a cross functional working model, marketing toolkits, providing strategic guidance for effective communications.
A successful candidate will bring a blend of strategic prowess and exceptional operational rigor, with a proven ability to work with stakeholders across marketing functions, including product marketing, product growth, research & insights, data science, comms & partnerships teams.
Brand Manager, Creator Marketing Responsibilities
- Lead the development and execution of brand strategies through global activations that drive results at each stage of the marketing funnel.
- Work with cross-functional counterparts across partnerships, comms, research & insights, product marketing and data science to align strategy, activations, messaging and measurement.
- Lead internationalization of marketing efforts to drive awareness and usage in key markets, taking into account regional nuance and needs of each market.
- Develop marketing toolkits and guides to enable cross functional partners and streamline go-to-market.
- Lead reporting of marketing initiatives to determine most efficient awareness and usage drivers, and optimize across channels.
Minimum Qualifications
- 10+ years experience in marketing/brand building at a tech, media, entertainment company or social/media agency
- Extensive experience leading global communication strategies and insights-led marketing plans for international brands.
- Experience in developing brand activations across channels and tracking channel performance, implementing optimizations and introducing new innovative approaches as needed.
- Experience navigating ambiguity, building initiatives from the ground up, demonstrating resourcefulness and cross functional rallying behind a shared vision.
- Experience developing and deploy comprehensive marketing toolkits for cross functional teams and global markets.
- Experience with creator culture and a history of spearheading successful creator initiatives.
Preferred Qualifications
- Collaboration and communication skills, with experience influencing cross-functional teams
- Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence
- Experience supporting or working with a large partnerships or sales organization in an enablement capacity
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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