Marketing Analyst

Marketing Analyst
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The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. The Marketing Audiences and Measurement team sits within the Growth Marketing Operations team, helping realize the vision and strategy of marketers by designing and building audiences and measuring performance of marketing campaigns and initiatives. Besides marketing execution, the team partners closely with Growth Marketing to identify areas of opportunities for marketing. We are searching for a Marketing Analyst who will enable the execution of marketing campaigns to deliver lead generation, and self-service recommendations to advertisers. This includes responsibility for marketing campaign analytics execution (from target audience identification, opportunity sizing, audience creation, performance readouts and debugging), running experiments, and delivering actionable campaign insights. To succeed in this role, this analyst will need a data driven mind-set with strong communication skills to work across technical and non-technical audiences and prior experience in marketing analytics.
Marketing Analyst Responsibilities
  • Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations
  • Audience identification, and opportunity sizing for all channel marketing campaigns
  • Build and maintain marketing signals and channel marketing triggers (logic which identifies when we send a particular email to a particular customer)
  • Debug, triage, and identify the right team to resolve the issues
  • Perform campaign performance analysis and create readouts (such as marketing metric performance, and success of the campaign)
  • Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues leveraging technology
Minimum Qualifications
  • 5+ years of experience in an analytics role, business strategy, marketing, finance, engineering, or equivalent
  • Experience leveraging data to deliver business value and present data-driven insights to business audiences
  • Experience analyzing large, multi-dimensional data sets and synthesizing insights into actionable solutions using advanced SQL skills
  • Communication and collaboration skills to engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently
  • Data driven with degree in quantitative discipline like Math, Statistics, Economics, Computer Science, Physics, Engineering, Operations Research or equivalent
  • Result-oriented self-starter with ambiguity, experience initiating and driving projects
  • Experience building cross functional relationships across a variety of functions to launch projects that drive business value
Preferred Qualifications
  • Experience working within the small business landscape and/or online marketing and advertising
  • Experience working with or in support of diverse communities
  • Experience with data analysis and statistical modeling using the R or Python ecosystems, with packages such as pandas, statsmodels, scikit-learn, tidyverse (dplyr, ggplot2, etc.)
  • Experience shipping code into production and writing testable modular code
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$104,000/year to $146,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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