Connection Planner

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Connection Planner
The Connection Planner at Meta works across agencies, management consultancies and industries to create and support successful, transformational touchpoint strategies for the world's most attractive and innovative brands. You are a savvy and senior thought-leader on insight-driven people-centric marketing, with a strong background on cross-media strategy and comms planning from either media agency or client side. In this role you will use your talent to build persuasive and innovative connection ideas, that leverage the success of agile brands in a rapidly changing media environment, unlock growth opportunities and create industry-inspiring lighthouse executions. You empower interdisciplinary teams to lead ideas into new and nontraditional connection points, where the target and the idea intersect to create the greatest impact. You are keen to work in the front-row to transform advertising into more valuable communication – and traditional media into more measurable value for advertisers.
Connection Planner Responsibilities
  • Connecting with media agencies across levels from junior teams through to C-Level
  • Connections Strategy based on insights. Specify the role Facebook, Instagram, Messenger & Audience Network can play within a state-of-the-art touch-point selection and planning to land brands key-messages with unprecedented impact
  • Describe the tangible value of Meta's family of apps & services in the target groups' connection journey among other media
  • Consult and contribute to perfect execution together with high-class cross-functional teams of clients, colleagues and partners
  • Work closely with the Meta's sales teams by providing marketing solutions for strategic accounts that help grow the business
  • Participate in forecasting and planning with sales counterparts to identify opportunities for proactive consulting and build strong "virtual" teams to deliver on projects
  • Collaborate with an exclusive group of Meta's Connection Planners around the globe to share best practices and invent and implement scalable, impactful initiatives
  • Speaking at industry, external events as well as internal events, providing Thought Leadership
  • Using an analytical mindset paired with creativity to find new ideas
Minimum Qualifications
  • Strong experience working in digital media planning and sales from media agencies or client-side
  • Proven experience bringing teams of people together and/or people management experience
  • Demonstrable experience in transforming data into insights and connection ideas
  • Deep understanding of people's cross-media usage, mobile specifically. Experience of planning across the entire consumer journey
  • Strategic understanding of our apps role in people's lives
  • Connects easily across levels from junior teams through to C-Suite and Executive Stakeholders
  • Ability to work on multiple projects simultaneously
  • Experience with global companies and/or international markets
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.