Director, Product Marketing, AR Emerging Products

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Director, Product Marketing, AR Emerging Products
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At Meta Reality Labs, we're building user-friendly devices and experiences that make people feel closer. This includes product groups for Virtual Reality (VR), Augmented Reality (AR), Home & Work, and the Metaverse, along with research and development labs and artificial intelligence teams.

We’re looking for an experienced Product Marketing Director to lead a team of product marketers working on emerging products for Augmented Reality at Meta. This leader and their team will be responsible for influencing early stage product development and leading go-to-market strategy for our current and future AR products. The ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Product Management, Marketing, Sales, PR and other teams. The ability to build a high performing team and marketing strategy from the ground up for early stage, nascent products will be key, as will your leadership contributions to build a healthy, resilient marketing organization.
Director, Product Marketing, AR Emerging Products Responsibilities
  • Manage and support a team of product marketers, including people managers, ensuring alignment between individual’s strengths and business needs
  • Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities, especially during early stage product explorations
  • Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
  • Consistently builds strong internal partnerships, influences, resolves conflict, builds alignment, and works effectively across teams to execute strategy
  • Proactively detects the largest problems impacting their team's execution and makes decisions that resolve and manage dependencies
  • Leads Go-To-Market PMM & In-Market PMM Business Strategy functions across the full lifecycle of the product
Minimum Qualifications
  • 8 or more years of experience with team leadership, people management, cross-functional team leadership, or leadership
  • 15 or more years of experience with consumer products or product marketing
  • Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies
  • Leadership experience in a global role and knowledge of diverse cultural, social and business landscapes
  • Experience owning and overseeing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders
  • Experience influencing and leading strategies across multiple lines of business and matrixed teams
  • Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
  • Understands organizational health, can articulate an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around resource prioritization, top-level goal alignment, and balancing impact with team longevity)
Preferred Qualifications
  • Experience launching a consumer hardware product
  • Experience working on emerging consumer technology brands/products
  • Experience leading marketing strategy for early stage products or companies
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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